Website

The Ritz-Carlton | Redefining the Legacy of Luxury for a Powerhouse in Hospitality

YETI | Year in Preview

Champion | Evolving an Iconic Brand for a New Generation

Electric Driving Built for a Progressive Future | Electric Driving Built for a Progressive Future

Simpli.fi | Building a Brand for the Future of AdTech

Allstate Protection Plans | Bringing SquareTrade Into The Allstate Family

Marriott Bonvoy Leisure | Reimagining Marriott Bonvoy As A Hub For Travel Content And Commerce

Pfizer World | Shaping a Platform into a Beacon for New Priorities and Ways of Work

The New School | Building Flexible, Data-Driven Pathways for an Academic Innovator

KPMG | Reimagining KPMG US

Johnson & Johnson | Transforming a CPG Powerhouse Into an Inclusive Digital-First Marketer

Pagaya | Empowering Financial Opportunity

ConEd | Building A Future Vision For Clean Energy In New York

Party City | Turning a Brick-and-Mortar Mainstay Into an Online Phenom

Legence | Designing the Digital Presence for a Formidable New Brand

Bustle Digital Group | Scary Mommy: Not Your Mom's Mag

Bustle Digital Group | Fatherly: From Dude to Dad

Bustle Digital Group | Gawker | Don't Call It A Comeback

Rally | Elevating the Site Experience for a Crypto Pioneer

Amazon Ads | Making Amazon Essential for Every Ad Buy

Bustle Digital Group | Mic – Stories That Fuel Curiosity, Creativity, and Change

CBRE | Building A Digital Infrastructure A Major Real-Estate Firm

Vogue | A Fresh New Look for Vogue.com

SOM | Designing a Site For The Legacy of Architecture’s Most Prolific Firm

Spotify | Building a bigger funnel to help artists grow on Spotify

Fitbit | A New Customer Experience for Fitbit.com

The Commonwealth Fund | Rebuilding a 100-Year-Old Foundation for the Next Century

National Council on Aging (NCOA) | A Personalized Digital Experience For America's Older Adults

Washington Football Team | Charting A New Path For An Iconic Institution

Morton Salt | Putting More Salt On US Tables

Xywav | A Flexible Component Library For The Jazz Brand

StuyTown | Human Design Built for Scale

The Venetian | Redefining Luxury in Las Vegas

MetLife Investment Management | Introducing A New Platform For An Institutional Powerhouse

Giffords | Launching A Powerful Resource To Spark Action On Gun Violence

PGIM | Unifying PGIM's Global Asset Management Network

Bustle Digital Group | Modern Storytelling For Bustle Digital Group

J.P. Morgan | The First End-To-End Digital Platform In Commercial Real Estate

Sky Italia | A Modern Digital Experience For The Italian Media Platform

Theodore Roosevelt Presidential Library | Defining The New Digital Museum Experience

Nylon | ReIntroducing An Iconic Publishing Brand

Input | A Brand New Destination About Technology In Our Lives

Pulped | Providing Provocative, Alternative and Irreverent Video Content

Sunbrella | Redefining The Digital Textile Space

Jiffy Lube | Building a Better Customer Experience: Online and Inside the Garage

American Express | Turning an Acquisition Journey into a Bento Box

CoinDesk | Relaunching A Pillar Of The Blockchain Community

Consumer Reports | Turning a Transactional Brand into a Shared Lifestyle Community

Dignity Health | Delivering A Best-In-Class Digital Experience

NYCEDC | A New Hub For New Yorkers To Grow Their Business

Brand USA | Amplifying the USA as an International Travel Destination

The New Center | A New Home Devoted to Saving the American Political Discourse

American Bar Association | Modernizing One of the World's Largest Professional Organizations

Indigo AG | Adopting Regenerative Practices With The Terraton Initiative

The Jewish Museum | Bridging The Museum's Physical And Digital Experiences

Nuveen | Giving an Age-Old Investment Behemoth New Digital Prowess

Rivian | Launching the World's First Electric Adventure Vehicle

J.P. Morgan | Powering The Financial Leader's Acquisition Engine

MIT Sloan School of Management | Crafting a Platform for Ideas Made to Matter

New York Life | What 170 Years of Success Looks Like for Today's Evolving World

Comcast Corporate | From Corporate to Modern: Comcast's Brand New Platform

U.S. Chamber of Commerce | A Brand and Platform for Small Business Partnerships

adidas Originals Nite Jogger | A Digital Campaign Ecosystem that Brings Alive Creativity at Night

NBC News | NBC's Iconic Morning Show Becomes a Digital Lifestyle Destination

NBC News | A New Experience for Digital News

C40 Cities Finance Facility | A Platform Built for a More Sustainable Future

Fine Arts Museums of San Francisco | A Modern Identity System Uniting Two Eclectic Museums

NBC Olympics | 16 Days With the World's Biggest Website

The Outline | The First Modern Mutation in Digital Publishing

HearstLive | The World From a Hearst Point of View

International Rescue Committee | A Responsive Site for the World's First Responders

Foursquare | Visualizing Data for the Platform's Pinpoint Ad Product

Communication Arts | A New Era for the Iconic Inspirational Hub

New York State Senate | A Digital Platform for Transparency, Engagement and Communication

LBCI | Setting the Benchmark for Future Lebanese Digital Experiences

Stylight | Making Style Happen by Crafting an Unforgettable Brand Experience

Vanity Fair | Transforming a Summit Site into a Responsive, Flexible Destination

G6 Hospitality | A New, Reliable and Efficient Motel6.com

Bloomberg | Creating a Smarter, Faster Bloomberg.com

Visit California | Experience California Like Never Before

The Huffington Post | A Redesign for the 10th Anniversary

Guggenheim Partners | A United Digital Vision for an Innovative Investment Manager

San Francisco Travel Association | Creating a Product Worthy of One of Earth's Most Beautiful Places

DSQUARED | A New Online Experience for International Fashion House DSQUARED2

The Webby Awards | An Inspiring New Digital Home for the Arbiters of the Best on the Web

NY.gov | A New Online Presence for New York State

Starwood | Maximizing Preferred Guest Rewards Redemption

Rockwell Group | Behind the Design of Rockwell Group

NBC Universal | NBCUniversal.com

LA Times | The Los Angeles Times Makeover

Finlandia | Creating a Digital Campaign Toasting the Less Ordinary Aspects of Life

InStyle | Building a New, Responsive InStyle.com

Hearst | Matching Hearst's Digital Experience to Its Physical Publications

Hearst | Creating a Differentiated Yet Useful Site Experience

Variety Magazine | Rebuilding Variety's Online Experience

Condé Nast | Distinguishing GQ France as a Leading Lifestyle Voice for French Men

Dr Pepper Snapple Group | Creating a More Focused Snapple.com Destination

Condé Nast | The Remarkably Beautiful and Digital Vanity Fair

Essie | The Ultimate Color & Trend Authority for Nail Enthusiasts Online

Interview Magazine | "The Crystal Ball of Pop" for Modern Times

Moveable Type | Education, Ecommerce and Support

Jimmie Johnson | Digital Experience

Art in America | A Bold New Website to Coincide with a New Print Magazine Redesign

Billionaire | Launching Billionaire.com, a Bilingual Online Lifestyle Guide

Moda Operandi | Bringing High-Touch to Online

Mashable | Innovative Features to Help Visitors Connect with Trending Stories

Ebony Magazine | A New Website for a New Generation of Readers

Atlantic Records | Reimagining AtlanticRecords.com

The Verge | A New TheVerge.com

GANT | Relaunching the Iconic Lifestyle Brand for the US Market

Condé Nast | Leveraging Vogue’s Authority as an Arbiter of Taste

Vogue | Launching the Destination Site for the Largest Night in Fashion

Engadget | A Two-Tier Solution to a High Bounce Rate

Mobi.TV | The Mobi4Biz Mobile Product

Capitol Records | Relaunching LennyKravitz.Com: A New Venue Accompanying a New Album

The Daily Beast | Executing the Vision Demanding Big Ideas

LX.tv | A Highly-Customized Broadband Flash Video Destination

NBA | Matchups

Chunnel.tv | A Niche Media Destination Site with Exclusive Audiovisual Content

WPP | The United Network

Hewlett Packard | Developing an Interactive Experience Pairing Technology with Fashion

Hearst/The Walt Disney Company | Creating A&E's TV Emmy Screener Site Experience

Viacom | Relaunching a New ComedyCentral.com

BigThink.com | Creating a True Forum for the Exchange of Ideas Online

Charlie Rose | The Largest Video Interview Archive on the Internet

MTV Networks | The Rollout of 20 Blogs in One Year

Netflix | An Interactive Microsite Promoting “Down in Front with Dana Carvey"

OvationTV.com | New Branding for Ovation TV's Relaunch

Mastercard Priceless Golf Obsession | Bringing a New Mastercard Campaign to Life

NBC Universal | Creating a Flash-Based Video and Small Community for Oh! After Dark

Urbanista Online | An Online Rolodex of People, Places and Things in New York

Jose Cuervo | An Online Destination for Jose Cuervo and Reggaeton

MHD.tv | The First-ever Simulcast of MTV’s Video Music Awards in HD

MTV Networks | A Parenting Community Dedicated to Providing Expert Guidance

Sony BMG | The Redesign and Launch of Sony BMG's Site and Intranet

VIMBY | A Video Content Site Devoted to Capturing Lifestyle and Culture

Vice | Helping Vice Transition to Online Broadcast with VBS.tv

Hitachi | True Stories

Dr Pepper | Designing and Developing the Drpepperbubble.com Experience

The Whitney Museum | Whitney Focus, documenting the 2008 Whitney Biennial

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Amazon

Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

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  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems
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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work

 2023

Says a Lot —

Latest

News — 

CampaignLive | Behavior as a prompt: Why AI’s ability to anticipate will change business forever

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Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

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Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

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Figma Names Code and Theory as Launch Partner in New Service Partner Program

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Scout by Sutter Health™ Launches an App Focused on Resilience Building for Youth and their ‘Champions’, Built by Code and Theory

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Code and Theory Network Wins Six W3 Awards

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Facing the Future: A Guide to AI and Design Transformation

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Amazon Ads Debuts First Small Business-Targeted Campaign