Code and Theory led the relaunch of the site www.comedycentral.com, which had just undergone a complete broadcast rebranding. There were many challenges for this project, including the creation of a flexible grid structure that would allow for unique and case-specific sponsorship models. The multivariable grid needed to adapt and restructure to specific layouts in order to accommodate multiple variations of promotions.
Code and Theory worked with Comedy Central to deliver full information architecture, page-level content requirements, style guides, and creative directions for the homepage and show level pages. We collaborated with Comedy Central throughout the process to ensure that the information architecture and creative directions would integrate seamlessly into their current framework.