Viacom

Comedy Central Site

Code and Theory led the relaunch of the site www.comedycentral.com, which had just undergone a complete broadcast rebranding. There were many challenges for this project, including the creation of a flexible grid structure that would allow for unique and case-specific sponsorship models. The multivariable grid needed to adapt and restructure to specific layouts in order to accommodate multiple variations of promotions.

Code and Theory worked with Comedy Central to deliver full information architecture, page-level content requirements, style guides, and creative directions for the homepage and show level pages. We collaborated with Comedy Central throughout the process to ensure that the information architecture and creative directions would integrate seamlessly into their current framework.

YETI

Plan Your Wildest Year Yet

The Ritz-Carlton

Redefining the Legacy of Luxury for a Powerhouse in Hospitality

Tipico

Succeeding on a Mission to Win Ohio

The Ritz-Carlton —

Redefining the Legacy of Luxury for a Powerhouse in Hospitality

The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.

Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
Created a guest-centric site structure to facilitate booking, content exploration and discovery.
Strategy, design and launch in under one year.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico —

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

Challenging category conventions to create a differentiated connection with audiences
Speaking with Ohio sports fans the same way they speak to each other
Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Marriott Bonvoy —

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Mobile-First
Contextualized Conversion
Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Allspring —

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Improving workflow processes through enhanced user interface design
Clear and simple data visualizations for complex data sets
Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch