Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Bustle Digital Group - Gawker —

Gawker | Don't Call It A Comeback.

An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

Nylon| ReIntroducing An Iconic Publishing Brand

Re-introducing an Iconic Publishing Brand

Re-introducing an Iconic Publishing Brand.

Input| A Brand New Destination About Technology In Our Lives

A Brand New Destination About Technology in Our Lives

Spotify —

Artists don't just make art. They make money too.

Building a bigger funnel to help artists grow on Spotify.

Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

College Board| Positioning College Board as an Integrated Partner for Students

Transfiguring an Integrated Student, Parent and Educator Experience

<p><strong>Transfiguring an Integrated</strong> Student, Parent and Educator Experience</p> — Transfiguring an integrated student, parent and educator experience.
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Rally| Elevating the Site Experience for a Crypto Pioneer

Elevating the Site Experience for a Crypto Pioneer

<p><strong>Elevating the Site Experience</strong> for a Crypto Pioneer</p> — Elevating the site experience for a crypto pioneer.
Read More

Travel & Hospitality

From staycation to spontaneous getaways, Code and Theory helps clients make the journey more exciting and efficient.

The Venetian | Redefining Luxury in Las Vegas

One Night | An App Experience Fit for One Night of Spontaneity

Brand USA | Amplifying the USA as an International Travel Destination

Brand USA | Amplifying the USA as an International Travel Destination

Recognition

Code and Theory
Webby Awards
2022 Best Magazine – Websites and Mobile Sites
Code and Theory
W3 Awards
2021 Best in Show General Websites-Associations
Code and Theory
Ad Age
2020 Agency A-List

Our intent is
to be unclassifiable
in a cluttered
agency landscape.

Born digital at the intersection of creativity and technology.

We approach digital as the strategy, not just a tactic.

We specialize in categories that are experiencing significant disruption.

We are in the business of building capabilities for our clients.

We are only limited by our own creativity.

Celebrations_Passport_CodeandTheory_Header

1-800-Flowers

Celebrating Gifting With a One-Stop Shop

Bare Necessities

Redefining Fit

Scary Mommy

Scary Mommy: Not Your Mom's Mag

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico —

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

Challenging category conventions to create a differentiated connection with audiences
Speaking with Ohio sports fans the same way they speak to each other
Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Marriott Bonvoy —

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Mobile-First
Contextualized Conversion
Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Allspring —

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Improving workflow processes through enhanced user interface design
Clear and simple data visualizations for complex data sets
Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch