The Digital Transformation AgencyWhere the C-Suite Comes Together to Create Change
Code and Theory is the only agency with 50% creatives and 50% engineers. This model has earned the trust of 50+ Fortune 500 CEOs, CMOs and CTOs to solve their biggest business transformation problems.
Selected Work
TIME
Leading an AI overhaul for a cultural icon
Microsoft
Driving developer adoption with the “Yours to Build” campaign
Stanley Black & Decker
Accelerating growth through digital transformation for the world's largest tool company
JBL
Pioneering AI and AEO-powered commerce
Amazon Ads
Connecting Amazon Ads with small businesses everywhere
NFL
Fueling football’s weekly rhythm for 150M fans
NBC
Setting the standard in election reporting with the NBC Big Board
Philadelphia Flyers
Building the most robust NHL team app today
We build with the companies defining modern technology
Approach
Forward-deployed teams
We put teams close to the client organization to help accelerate outcomes from within.
Scaled, modernized services
We deliver services at scale in a more advanced, modern, AI-powered way.
Proprietary software and technology
Our technology innovation sits under The Machine, with point solutions and accelerators underneath it.
In Conversation
Transforming the ecosystem of a legacy brand
Dive into Microsoft's transformative approach to revamping its legacy brand. This collection showcases strategies in customer experience, brand transformation, and marketing, highlighting the journey of a tech giant in 2025.
Building a Future Vision for Clean Energy in New York
Dive into ConEd's strategic approach to clean energy in New York. Our work encompasses brand transformation, customer experience enhancement, and effective content strategies, all aimed at fostering a sustainable energy future.
Rebuilding e-commerce to give 1.1B hours back
Explore the transformation of Henry Schein's e-commerce platform by Code and Theory. We focused on reducing the administrative burden on healthcare professionals, saving 1.1 billion hours annually. Our redesign cut purchase touchpoints by 46%, leading to a 23% increase in revenue per visit. Join us in revolutionizing healthcare transactions.
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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