The Venetian

Redefining Luxury in the Las Vegas Casino Landscape

1

The Overview

How do you tell a truly original story in the digital space? It starts with creating a brand new website with a multitude of thoughtful attributes that range from optimizing user navigation to creating inspiring new photography.

Beyond the digital rebrand, Code and Theory also designed and built a luxury experience that enhances conversion with the creation of a bespoke best-in-class booking flow. From branding to conversion, Code and Theory has accompanied the Venetian Resort for years through an iterative process based on prototyping and testing. This allows us to discover and validate strategic opportunities to optimize our design solutions before developing and deploying to AEM.

5

2

Redefining Luxury

A deep redesign of the user experience and cutting-edge visuals would not have been enough with the site’s existing content, which did not correspond to the type of luxury the Venetian Resort wanted to showcase.

To inspire users to become guests , Code and Theory started a number of initiatives to create more compelling content through the use of photography, videography, cinemagraphs, and copy direction.

Instead of a heavily retouched, overly-saturated version of luxury, the suites were photographed with natural light for a result that is fresher and more contemporary.

1

3

The Details

Tailored Room Booking Funnel

We designed a custom booking experience from scratch by integrating it with the brand site to help increase confidence for conversion

Single-Page Application

To offer a smooth and delightful experience designed for optimum reactivity we designed a PWA unlike other sites that force users to download a separate app to book.

Obvious Progression

A navigation and progress bar allows the user to know exactly what is expected from them; to verify or to go back and modify their previous selections. This reassurance and convenience increase user confidence and optimizes conversion.

One Step at a Time

The best experience is not about cramming several inputs on the same page. Each step is a single action or choice to help users focus on their booking task without potential distractions.

Accessible and Optimized

We spent a tremendous amount of effort to validate this experience on various devices and breakpoints by testing it separately.

UI variants were integrated to show step-by-step progression along with easy editing. Accessibility was incorporated by careful consideration of colors and font choices. Business changes were adapted when offers evolved.

Ultimately, we believe we’ve found the balance of function and utility while maintaining the overall elegance of the Venetian Resort’s brand.

Continue toThe Things We MakeProject

Defining the Route of Fashion

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Gawker 2
Bustle Digital Group - Gawker

Gawker | Don't call it a comeback.

An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

Read More

Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Spotify Feature
Spotify

Artists don't just make art. They make money too.

Building a bigger funnel to help artists grow on Spotify.

Read More
College Board| Positioning the College Board as an Integrated Partner for Students

Transfiguring an integrated student, parent and educator experience

<p><strong>Transfiguring an integrated</strong> student, parent and educator experience</p>

Transfiguring an integrated student, parent and educator experience.

Read More
Rally| Elevating The Site Experience For a Crypto Pioneer

Elevating The Site Experience For a Crypto Pioneer

<p><strong>Elevating The Site Experience</strong> For a Crypto Pioneer</p>

Elevating the site experience for a crypto pioneer.

Read More
Coned Additional
ConEd

Building a future vision for Clean Energy in New York

ConEd tapped us as AOR to lead an integrated, purpose-driven marketing partnership to educate a multitude of audiences

Read More
  • A new brand strategy that ties ConEd’s clean energy vision to its purpose
  • An integrated creative campaign to showcase ConEd’s clean energy vision to its customers
Award WebbyW3 0031Ad Age 0023

Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions

Continue toSays a LotThe Things We Make

Says a Lot —

Latest

News — 

Code and Theory’s Dan Gardner named Campaign US 40 Over 40 honoree

News — 

AIGA Eye on Design | The Era of Rebellious Web Design Is Here

News — 

Webby Awards | Code and Theory Named Webby Winner in 26th Annual Webby Awards

News — 

The Drum | Adland's reaction to Musk's $44bn Twitter deal: 'a major disruption to its ad business'

News — 

ESPN | Washington Commanders: Inside the NFL franchise's search for a new nickname and logo

News — 

The Washington Post | Becoming the Commanders: How Washington's NFL team found its new name

News — 

Ad Age | Washington Football Team Becomes the Washington Commanders

News — 

The Washington Post | The Washington Football Team's 18-month rebrand was extensive. Now the hard part begins.

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions