Nylon

Re-introducing an Iconic Publishing Brand

1

Background

A long history of collaboration.

Bustle Digital Group has been in the business of acquiring publications, and Code and Theory has been an integral partner in helping them grow their portfolio and rethink modern digital storytelling over a multi-year engagement.

Our work began in 2016 by partnering with long-time collaborator Joshua Topolsky to create The Outline, which made waves for its unconventional storytelling systems and the advent of the card system. The publication was acquired by BDG in 2019, along with Inverse, a science fiction and entertainment site, and Topolsky’s idea to create Input, a new consumer technology site. Iterating on the Outline’s card system, we launched Input and Inverse with an improved card system for new types of stories.

Introducing the new Nylon, the latest launch in our partnership with Topolsky and BDG.

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2

Approach

We leveraged the card system foundation we’d developed for BDG over the years but took a unique design approach. We started with a toolkit of typographies, color schemes, and image treatments. Multiply that by different card types and layout variations, and there are hundreds of permutations of how a single card can look. The card is the foundation of every story and is highly flexible for the story it needs to tell. The story determines the presentation — not the other way around.

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Solution

A unique visual identity that reflects Nylon’s audience and editorial intent.

Nylon attracts a predominantly female audience, focusing more on music, entertainment, beauty, and lifestyle. This new audience, and therefore new topics, meant we had to generate novel card types and design motifs, such as horoscopes, Q&A, and e-commerce. Digital Issue Hubs and long-form article pages support Nylon’s content calendars: monthly issues, cover shoots, and sit-down interviews.

Nylon is about discovering the next big thing in entertainment and music. Our design brings to life grungy textures, graphical references like music festival posters, hand-written graphics, and bold energetic typography. The grid and scale of elements reflects the slower publishing pace with large imagery and expressive type.

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Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

ConEd | Building a future vision for Clean Energy in New York

Bustle Digital Group | Gawker | Don't call it a comeback

Legence | Legence Website | Designing the digital presence for a new brand

Bustle Digital Group | Scary Mommy: Not Your Mom's Mag

Bustle Digital Group | Fatherly: From Dude to Dad

College Board | Positioning the College Board as an Integrated Partner for Students

Rally | Elevating the site experience for a crypto pioneer.

PGIM | Unifying PGIM's Global Asset Management Network

J.P. Morgan | The First End-To-End Digital Platform in Commercial Real Estate

KYLA Kombucha | Elevating a beverage brand's positioning and creative strategy.

Washington Football Team | Charting a New Path for an Iconic Institution. Together.

SOM | Designing a Site For The Legacy of Architecture’s Most Prolific Firm

CBRE | The digital infrastructure for the biggest commercial real-estate firm

Amazon Ads | A campaign as big as Amazon

Bustle Digital Group | Mic | Stories that fuel curiosity, creativity, and change

adidas Superstar | Change Is A Team Sport

Bustle Digital Group | Modern Storytelling for Bustle Digital Group

Dean & Deluca | Connected Physical and Digital Gourmet Grocery Experiences

adidas Running | Bringing In-The-Moment Running Experiences to Boost Product Discovery

Vogue | A Fresh New Look for Vogue.com

The Commonwealth Fund | Rebuilding a 100-year-old Foundation for the Next Century

William Hill Estate | Putting Chardonnay on Trend

adidas Originals James Harden | Launching the Next Chapter in Adidas Basketball

Scarlet | Launching an On-Demand Healthcare Offering During a Pandemic

National Council on Aging (NCOA) | A Personalized Digital Experience for America's Older Adults

Xywav | A Flexible Component Library for the Jazz Brand

Mailchimp | Launching the New Digital Home for Tomorrow's Filmmakers

MetLife Investment Management | A New Platform for the Industry Powerhouse

The Venetian | Redefining Luxury in Las Vegas

Nexstar Media Group | Helping 130+ Local News Stations Transition to Digital

Mailchimp | A Digital Platform for Emerging Writers and Creators

Giffords | Launching a Powerful Resource to Spark Action on Gun Violence

Xerox | Making Now Work: A New Campaign for a New Time

Theodore Roosevelt Presidential Library | Defining the New Digital Museum Experience

Input | A Brand New Destination About Technology in Our Lives

Nylon | Re-introducing an Iconic Publishing Brand

Sky Italia | A Modern Digital Experience for the Italian Media Platform

Get in Touch

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    62nd Floor

    New York, NY 10007

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Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions