Nylon

Re-introducing an Iconic Publishing Brand

A long history of collaboration.

Bustle Digital Group has been in the business of acquiring publications, and Code and Theory has been an integral partner in helping them grow their portfolio and rethink modern digital storytelling over a multi-year engagement.

Our work began in 2016 by partnering with long-time collaborator Joshua Topolsky to create The Outline, which made waves for its unconventional storytelling systems and the advent of the card system. The publication was acquired by BDG in 2019, along with Inverse, a science fiction and entertainment site, and Topolsky’s idea to create Input, a new consumer technology site. Iterating on the Outline’s card system, we launched Input and Inverse with an improved card system for new types of stories.

Introducing the new Nylon, the latest launch in our partnership with Topolsky and BDG.

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We leveraged the card system foundation we’d developed for BDG over the years but took a unique design approach. We started with a toolkit of typographies, color schemes, and image treatments. Multiply that by different card types and layout variations, and there are hundreds of permutations of how a single card can look. The card is the foundation of every story and is highly flexible for the story it needs to tell. The story determines the presentation — not the other way around.

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A unique visual identity that reflects Nylon’s audience and editorial intent.

Nylon attracts a predominantly female audience, focusing more on music, entertainment, beauty, and lifestyle. This new audience, and therefore new topics, meant we had to generate novel card types and design motifs, such as horoscopes, Q&A, and e-commerce. Digital Issue Hubs and long-form article pages support Nylon’s content calendars: monthly issues, cover shoots, and sit-down interviews.

Nylon is about discovering the next big thing in entertainment and music. Our design brings to life grungy textures, graphical references like music festival posters, hand-written graphics, and bold energetic typography. The grid and scale of elements reflects the slower publishing pace with large imagery and expressive type.

Continue toThe Things We MakeProject

A Bold Vision for Healthcare

From patient-centric products to back-end systems for providers, we’re reimagining how healthcare is experienced.

Cultivating Community in Government & Education

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

Pool
CNN

Reimagining the CNN Magic Wall

Midterm elections 2018

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  • One of the most critical, hotly contested, and highly watched midterm elections ever
  • Modernized a 10-year-old product with a new look & feel and enhanced core feature set
  • Rebuilt the technology from the ground up, focusing on data security and performance

Hours of on-air use for 2018 Midterms

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Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

Disrupting the Digital Sports Landscape

We do it for the love of the game—pioneering forward-thinking experiences for sports fans of every stripe.

Promoting Travel & Hospitality

From staycation to spontaneous getaway, we help clients make the journey more exciting and efficient.

Recognition

Code and Theory

DIGIDAY

2019 Creative Agency of the Year
Award Digiday

Code and Theory

Ad Age

2020 Agency A-List
Award Adage

Code and Theory

Ad Age

2020 Best Places to Work
Award Adage

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One World Trade Center,
62nd Floor

New York, NY 10007

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Continue toSays a LotThe Things We Make

Says a Lot —

Get in Touch

Find Us

One World Trade Center,
62nd Floor

New York, NY 10007

More Offices

Work With Us

Press

Careers

See All Open Positions
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