Nylon

Re-introducing an Iconic Publishing Brand

A long history of collaboration.

Bustle Digital Group has been in the business of acquiring publications, and Code and Theory has been an integral partner in helping them grow their portfolio and rethink modern digital storytelling over a multi-year engagement.

Our work began in 2016 by partnering with long-time collaborator Joshua Topolsky to create The Outline, which made waves for its unconventional storytelling systems and the advent of the card system. The publication was acquired by BDG in 2019, along with Inverse, a science fiction and entertainment site, and Topolsky’s idea to create Input, a new consumer technology site. Iterating on the Outline’s card system, we launched Input and Inverse with an improved card system for new types of stories.

Introducing the new Nylon, the latest launch in our partnership with Topolsky and BDG.

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We leveraged the card system foundation we’d developed for BDG over the years but took a unique design approach. We started with a toolkit of typographies, color schemes, and image treatments. Multiply that by different card types and layout variations, and there are hundreds of permutations of how a single card can look. The card is the foundation of every story and is highly flexible for the story it needs to tell. The story determines the presentation — not the other way around.

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A unique visual identity that reflects Nylon’s audience and editorial intent.

Nylon attracts a predominantly female audience, focusing more on music, entertainment, beauty, and lifestyle. This new audience, and therefore new topics, meant we had to generate novel card types and design motifs, such as horoscopes, Q&A, and e-commerce. Digital Issue Hubs and long-form article pages support Nylon’s content calendars: monthly issues, cover shoots, and sit-down interviews.

Nylon is about discovering the next big thing in entertainment and music. Our design brings to life grungy textures, graphical references like music festival posters, hand-written graphics, and bold energetic typography. The grid and scale of elements reflects the slower publishing pace with large imagery and expressive type.

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Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

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CNN

Reimagining the CNN Magic Wall

Midterm elections 2018

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Hours of on-air use for 2018 Midterms

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A Bold Vision for Healthcare

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Digital Media. Redefined.

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Bustle Digital Group

Modern Storytelling for Bustle Digital Group

Over six years, we invented new media platforms and reinvigorated classics—all with unparalleled design paradigms.

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  • Bold creative identities
  • Flexible and scalable design systems
  • Customizable card formats and interactive storytelling

Cultivating Community in Education & Government

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

Shifting the Digital Fashion Paradigm

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Disrupting the Digital Sports Landscape

We do it for the love of the game—pioneering forward-thinking experiences for sports fans of every stripe.

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Recognition

  • Code and Theory

    Ad Age

    2020 Agency A-List
    Award Adage
  • Code and Theory

    Ad Age

    2020 Best Places to Work
    Award Adage
  • Code and Theory

    DIGIDAY

    2019 Creative Agency of the Year
    Award Digiday

All Work

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American Bar Association | Modernizing One of the World's Largest Professional Organizations

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WWE | Building a Content Platform for Heavy Lifting

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International Rescue Committee | A Responsive Site for the World's First Responders

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American Express | Turning an Acquisition Journey into a Bento Box

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The Scene | Introducing The Scene, Conde Nast's Ultimate Content Platform

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The Guardian | A Native Platform for One of the World's Most Iconic Publishers

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Consumer Reports | Turning a Transactional Brand into a Shared Lifestyle Community

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The Truth | Rebuilding a Revolutionary Brand for Modern Times

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    New York, NY 10007

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Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions