News | August 22nd 2023

YETI Wins Fast Company Innovation By Design Award for Marketing

YETI Homepage

YETI and its “Year in Preview” campaign was named the winner of the “Marketing” category in Fast Company’s annual Innovation by Design Awards. Code and Theory was YETI’s partner in design, development and strategy for the Year in Preview campaign, and has been its digital product partner since 2020.

Now in its 12th year, Fast Company’s awards celebrate the designers and businesses solving the most crucial problems of today and anticipating the pressing issues of tomorrow. As Fast Company shared, “Entries are judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact, and business impact.

“The Year in Preview campaign solved a real problem for people, and that’s what makes the YETI brand earn its cult-like following,” shared Code and Theory’s Co- Chief Creative Officer Stephen Clements. “It was a pleasure to partner with YETI to strategize, design and build the experience that now is being honored with this prestigious award.”

YETI homepage 2

For Year in Preview, YETI set out with a simple mission — to create a compelling and efficient way for people to get the best outdoor moments on their calendar so they could hit 2023 running. YETI knew that many people want to live the wild lifestyle, but simply don’t know where to start. Year in Preview threaded that needle — a custom built and designed digital experience that’s accessible and easy to use for YETI loyalists and new outdoor enthusiasts too. ** one of YETI’s brand pillars is making the wild more accessible to everyone

By simply answering a few short questions, the Year in Preview tool auto-generates a 2023 calendar filled with more than 130 seasonal, outdoor events and activities curated just for your preferences. In addition to the itinerary, Year in Preview delivers a personalized video compiling the array of dynamic events you’ve customized for your year ahead, helping you visualize what’s to come. Working in partnership with YETI, Code and Theory engineered the experience to dynamically render 635+ videos from code, so that every possible combination of events were generated with the click of a button.

YETI and Code and Theory most recently earned a Webby award and four Indigo Awards for the Year in Preview experience.

FIREWATCH Web Experience

Additionally, Code and Theory earned Fast Company honors for “Design Company of the Year” and in the in the “Experimental” category for its work on FIREWATCH, a web3-enabled NFT project designed to fund wildfire prevention in California.

In response to the catastrophic California wildfires that burned over 4 million acres in 2020 and 2021 alone — marking the highest recorded number in history — Code and Theory built and launched FIREWATCH.

Since launching in September 2022, FIREWATCH has safeguarded 10K square miles of land vulnerable to wildfire across California. The work earned recognition from Forbes, Adweek, The Drum, NFT Evening, and honors in The Webby Awards and The One Show.

Get in touch to discuss your next digital transformation project.

Continue toSays a LotNews

Says a Lot —

Latest

News — 

Campaign | Code and Theory taps Julia LaRose and Christine Clark to lead new production practice

News — 

The Drum | Crafting data-centric ideas with Craig Elimeliah, CCO at Code and Theory

News — 

Business Traveler | How to Fix the Internet

News — 

Campaign | Cannes 2024 daily dispatch: Everything you need to know from Thursday

News — 

Little Black Book | 3 Ways To Leverage Apple’s New AI Tools for Native App Development

News — 

Ad Age | INSIDE MUSK’S PRIVATE CANNES MEETING WITH TARGET, THE NFL AND MORE MARKETERS

News — 

Digiday | Why commerce media networks are making a bigger play at Cannes Lions 2024

Event — 

Why The Internet Sucks and What To Do About It

Continue toAbout UsSays a Lot

We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

Continue toCareersAbout Us

Careers at

Code and Theory

All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.