News | August 22nd 2023

YETI Wins Fast Company Innovation By Design Award for Marketing

YETI Homepage

YETI and its “Year in Preview” campaign was named the winner of the “Marketing” category in Fast Company’s annual Innovation by Design Awards. Code and Theory was YETI’s partner in design, development and strategy for the Year in Preview campaign, and has been its digital product partner since 2020.

Now in its 12th year, Fast Company’s awards celebrate the designers and businesses solving the most crucial problems of today and anticipating the pressing issues of tomorrow. As Fast Company shared, “Entries are judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact, and business impact.

“The Year in Preview campaign solved a real problem for people, and that’s what makes the YETI brand earn its cult-like following,” shared Code and Theory’s Co- Chief Creative Officer Stephen Clements. “It was a pleasure to partner with YETI to strategize, design and build the experience that now is being honored with this prestigious award.”

YETI homepage 2

For Year in Preview, YETI set out with a simple mission — to create a compelling and efficient way for people to get the best outdoor moments on their calendar so they could hit 2023 running. YETI knew that many people want to live the wild lifestyle, but simply don’t know where to start. Year in Preview threaded that needle — a custom built and designed digital experience that’s accessible and easy to use for YETI loyalists and new outdoor enthusiasts too. ** one of YETI’s brand pillars is making the wild more accessible to everyone

By simply answering a few short questions, the Year in Preview tool auto-generates a 2023 calendar filled with more than 130 seasonal, outdoor events and activities curated just for your preferences. In addition to the itinerary, Year in Preview delivers a personalized video compiling the array of dynamic events you’ve customized for your year ahead, helping you visualize what’s to come. Working in partnership with YETI, Code and Theory engineered the experience to dynamically render 635+ videos from code, so that every possible combination of events were generated with the click of a button.

YETI and Code and Theory most recently earned a Webby award and four Indigo Awards for the Year in Preview experience.

FIREWATCH Web Experience

Additionally, Code and Theory earned Fast Company honors for “Design Company of the Year” and in the in the “Experimental” category for its work on FIREWATCH, a web3-enabled NFT project designed to fund wildfire prevention in California.

In response to the catastrophic California wildfires that burned over 4 million acres in 2020 and 2021 alone — marking the highest recorded number in history — Code and Theory built and launched FIREWATCH.

Since launching in September 2022, FIREWATCH has safeguarded 10K square miles of land vulnerable to wildfire across California. The work earned recognition from Forbes, Adweek, The Drum, NFT Evening, and honors in The Webby Awards and The One Show.

Get in touch to discuss your next digital transformation project.

Says a Lot —


News — 

CampaignLive | Behavior as a prompt: Why AI’s ability to anticipate will change business forever

News — 

Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

News — 

Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

News — 

Figma Names Code and Theory as Launch Partner in New Service Partner Program

News — 

Scout by Sutter Health™ Launches an App Focused on Resilience Building for Youth and their ‘Champions’, Built by Code and Theory

News — 

Code and Theory Network Wins Six W3 Awards

News — 

Facing the Future: A Guide to AI and Design Transformation

News — 

Amazon Ads Debuts First Small Business-Targeted Campaign

We Are a Technology-First Creative Agency

What We Do

Born in 2001, Code and Theory is a technology-first creative agency that sits at the center of creativity and technology. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve and create end-to-end solutions that flex to meet the needs of today’s ever-changing business landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Research & Testing

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business Consulting & Design Transformation

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at