AI Strategy and Transformation
We've leveraged AI to unlock impact and show how creativity compounds when you build the right systems around it.
Transforming Steve Kornacki's Big Board
We reimagined the NBC Big Board and overcame an perilous cultural trend: a lack of trust in the media.
Read More- NBC earns #1 viewed network during Election 2024
- MSNBC’s YouTube channel hit record-breaking 30M video views on election day
- The Big Board processes over 10 million data points to deliver real-time data in under four seconds
Media and Publishing's Trusted Digital Transformation Partner
20+ years. 200+ newsrooms transformed. The most trusted media and publishing brands trust us to transform and scale.
From Browsing to Buying: Elevating YETI’s E-commerce Experience
We designed and engineered YETI's customer-centric e-commerce experience to educate, inspire and convert — at scale.
Read More- Improved the E-commerce experience by reimagining the discovery-to-conversion flow
- Engineered reusable and highly configurable components to scale across the website
- Strategy, design and engineering completed in less than six months
Evolving E-commerce
We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.
Redefining the Legacy of Luxury for a Powerhouse in Hospitality
The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.
Read More- Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
- Created a guest-centric site structure to facilitate booking, content exploration and discovery.
- Strategy, design and launch in under one year.
Reimagining the Financial Services Model
We’re transforming an antiquated industry through anticipatory experiences at the bleeding edge of tech and creativity.
Evolving an Iconic Brand For a New Generation
We led strategy and design for Champion's flagship experience, improving every metric less than six weeks after launch.
Read More- +17% Average order value (AOV)
- +26% Average revenue / user (ARPU)
- +3% Conversion rate
Sports Experiences Built to Scale
We've partnered with sports leagues, teams and disruptive brands to elevate the fan experience and stimulate growth.
Winning SMB's in “Ads That Work As Hard As You Do” Campaign
Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.
Read More- Effectively changed perception of Amazon from corporate competitor to colossal collaborator.
- Global integrated campaign doubled traffic to Amazon Ads' dot com destination.
- Increased unaided brand awareness +66%
- 12X Award Winner across ANA B2s, The Drum Awards, Global ACE and more.
Driving B2B Growth
Partnering with some of the world's largest companies to fuel their business-to-business expansion.
Reimagining Marriott Bonvoy as a Hub for Travel and Commerce
Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.
Read More- Mobile-First
- Contextualized Conversion
- Flexible Design and Content Systems
Fueling the Automotive Future
We bring over two decades of experience building and designing digital experiences for automotive giants and disruptors.
Elevating Experiences in Travel & Hospitality
From staycation to spontaneous getaways, we help clients make the journey more exciting and efficient.
Closing the Citizen Experience Gap
Transforming the public sector — backed by over a decade of trusted digital partnerships with government leaders.
Says a Lot —
Latest
Stagwell’s Code and Theory Partners with Adobe to Engineer Enterprise Creativity at Scale
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Fast Company Names Code and Theory One of the World's Most Innovative Companies for Second Consecutive Year
Code and Theory Is Taking Over Summit
Code and Theory Recognized by Ad Age A-List for Leading Transformation in the AI Era
Adobe Summit 2026 With Code and Theory
Code and Theory Named Adweek's Inaugural Innovation Agency of the Year
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We Are a Technology-First Creative Agency
What We Do
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Our Offices
We have locations around the world.
New York
212.358.0717ny.info@codeandtheory.com
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Manila
+63 (2) 7625.6515mnl.info@codeandtheory.com
![Manila]()
Bengaluru
+91-80-41106986ny.info@codeandtheory.com
![Bangalore]()
Join Our Team