1-800-FLOWERS

Celebrating Gifting With a One-Stop Shop

1

Background

In July 2021, Code and Theory began working with 1-800-Flowers.com on our third formal engagement. While each of these engagements were unique—they shared a similar goal of helping 1-800-Flowers.com build its brand and reach new, priority growth segments through a product experience that was less transactional and more centered on fostering “shared moments of connection.” Celebrations Passport, their loyalty program, has been growing in recent years, as has demand for content and centricity to compliment users’ shopping experiences. Our task was to design and build a digital-first, e-commerce mobile application that illuminated engaging content and created a one-stop-shop to gift across the spectrum of the 1-800-Flowers.com brands.

Group 22044 B copy 341
Group 22044 B 264
Group 24441 D 392

2

The Approach

After conducting stakeholder interviews and establishing key user flows, our Experience Strategy and Design teams innovated a design system to balance the needs of shoppers by creating a link between expressions and user relationships. Our skilled technical leadership worked diligently to establish an app architecture that maintains integrations to the 1-800-Flowers.com website, unifying the experience regardless if the user shops in the app or on the web while built upon key integrations to drive insights into user behaviors.

1 800 Flowers Video Thumbnail Screenshot

3

What We Did

The result? The Celebrations Passport mobile application is loyalty-centric, contains over 25 product collections, 20 content articles, and is available via iOS and Android app stores. The app also brings Harry & David to market for the first time, a huge feat for the iconic brand. Within a rapid timeline of six months, utilizing a 24 hours per day development team, the partnership with 1-800-Flowers.com and Code and Theory resulted in a single-shopping marketplace that unifies and features a multitude of products from 8 different brands seamlessly under the 1-800-Flowers.com umbrella. Our collaboration ultimately opened the possibilities for growth among loyal customers and gift-givers alike.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module
Tipico

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

Read More
  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Untitled design
Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

Read More
Galleri| Introducing a Revolutionary Medical Feat to the Market

Galleri

<p>Galleri</p>

Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

Read More
Black BoxBlack BoxBlack Box

Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

Says a Lot —

Latest

News — 

Amazon Ads Debuts First Small Business-Targeted Campaign

News — 

YETI Wins Fast Company Innovation By Design Award for Marketing

News — 

Adweek | Ritz-Carlton Unveils New Websites to Elevate UX

News — 

The Cold Standard — YETI Launches New Coolers Experience, Built by Code and Theory

News — 

The Drum | Should Brands Ditch X as a Customer Service Platform?

News — 

Digiday | Are NFTs Dead? How Media Agencies Are Framing the Future of This Blockchain Tech

News — 

The Drum | Do Marketers Need To Pay Attention to Elon Musk’s Latest Venture, xAI?

News — 

The Drum | Here’s How 7 Major Ad Agencies Are Currently Using AI