Bustle Digital Group

Gawker | Don't call it a comeback.

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Background

Don’t call it a comeback. Instead, think— revamp. Dedicated to providing readers with brow-raising gossip and animated opinion pieces, Gawker is ready to be bold and turn heads. The publication’s tongue-in-cheek humor and unapologetic tone is solace for an audience looking to indulge in thoughts they may be too scared to say out loud.

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The Approach

The new era of this publication is lively and breaths fresh air into the name. This concept is mimicked in the design system with uniquely laid out compositions, bold colors, and lively typography. It facilitates an entertaining and engaging experience, all the while still bringing a touch of class and sophistication.

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What We Did

  • Responsive Web Design

  • Branding / Identity

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

Says a Lot —

Latest

News — 

Code and Theory, a Stagwell (STGW) Network Company, Named Ad Age Business Transformation Agency of the Year

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CampaignLive | Behavior as a prompt: Why AI’s ability to anticipate will change business forever

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Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

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Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

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Figma Names Code and Theory as Launch Partner in New Service Partner Program

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Scout by Sutter Health™ Launches an App Focused on Resilience Building for Youth and their ‘Champions’, Built by Code and Theory

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Code and Theory Network Wins Six W3 Awards

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Facing the Future: A Guide to AI and Design Transformation