Scary Mommy: Not Your Mom's Mag

The site design rejects the now standard-issue neutral palettes and orderly grids in favor of asymmetry, playful use of vintage signage, and gameshow imagery. The “Wheel of Feels,” feature transforms a standard accordion menu into a playful and whimsical way to explore content—you never know what you’re going to get, but something tasty, to be sure.

Strong fonts stand bold against joyful colors as users seamlessly navigate through different curated sections on the site, from news to all things entertainment.

Refreshing Scary Mommy with a Radical Brand Identity

As part of Code and Theory’s highly extensible card system, Scary Mommy’s refresh demonstrates how common content components combined with a radical brand identity can deliver a highly differentiated experience, ultimately encouraging and championing user adoption.