Gawker | Don't call it a comeback.

  • ClientBustle Digital Group
  • IndustryMedia & Publishing · Media & Entertainment
  • ServicesCustomer Experience · Branding · Marketing
  • CapabilitiesBrand Transformation Strategy · Brand Ecosystem Experiences · Visual Identity · Brand Platform Narrative · Content strategy · Brand Foundation · Brand Identity

Revamping Gawker's Bold, Unapologetic Digital Presence

Don’t call it a comeback. Instead, think— revamp. Dedicated to providing readers with brow-raising gossip and animated opinion pieces, Gawker is ready to be bold and turn heads. The publication’s tongue-in-cheek humor and unapologetic tone is solace for an audience looking to indulge in thoughts they may be too scared to say out loud.

Key Takeaways

01

Bold design revitalizes brand identity.

02

Responsive design enhances user engagement.

03

Strategic revamp boosts market presence.

Design Strategy

The new era of this publication is lively and breaths fresh air into the name. This concept is mimicked in the design system with uniquely laid out compositions, bold colors, and lively typography. It facilitates an entertaining and engaging experience, all the while still bringing a touch of class and sophistication.

What We Did

01

Responsive Web Design

02

Branding / Identity

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Let’s get to work. Start a conversation.

newbiz@codeandtheory.com

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

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