Thank you for visiting our site. We appreciate the importance of your trust and have set forth this Privacy Policy to explain how Code and Theory LLC and Code and Theory London Limited (“Code and Theory” “we”, “us”, or “our”) collect, protect, share and use your information through our website, (the “Site”). Please note that this Privacy Policy applies solely to information that we collect on this Site and does not apply to any information that we collect through other methods or services, including websites owned or operated by our affiliates, vendors or partners. Please exit the Site immediately if you do not accept this Privacy Policy or are accessing the Site in a country or other territory where use of the Site is not permitted.

For General Data Protection Regulation (“GDPR”) purposes, the “data controller” means the person or organization who decides the purpose for which and the way in which any personal data is processed.

The data controller is Code and Theory and Code and Theory’s data protection officer is Ben Cifuentes, IT Support Technician, who can be reached at

For GDPR a “data processor” is a person or organization which processes personal data for the controller. Data processing is any operation or set of operations performed upon personal data or sets of it, be it by automated systems or not. Examples of data processing explicitly listed in the text of the GDPR are: collection, recording, organizing, structuring, storing, adapting, altering, retrieving, consulting, using, disclosing by transmission, disseminating or making available, aligning or combining, restricting, erasure or destruction.

What information do we collect about you and how?

Code and Theory, as a data controller, may collect and store personal information that you choose to voluntarily provide to us when you contact us. Personal information includes, but is not limited to, your name, residential or business address, email address or phone number.

If you communicate with Code and Theory through any contact link on our Site, we may ask you for information such as your name, email address and telephone number so we can respond to your questions and comments.

Further information in relation to job application privacy can be found here.

Code and Theory also automates information collection through the following means:

We are committed to making your online experience with our Site informative and relevant. To achieve this, we collect an IP or Internet Protocol Address, which is a unique numerical address assigned to a computer as it logs on to the internet. Code and Theory does not have access to any personal identifiable information and we would never seek this information. Your IP address is logged when visiting our site, but our analytic software only uses this information to track how many visitors we have from particular regions. By collecting this information, we learn how to best tailor this Site to our visitors. We collect this information by various means, as explained below.

Cookies are text files put on your computer to collect standard log information and visitor behavior information. This information is then used to track visitor use of the website and to create statistical reports of website activity. For more information visit You can set your browser not to accept cookies and the above website will tell you how to remove cookies from your browser.

We may also use third-party solutions to conduct web analytics, such as Google Analytics. Google Analytics is a service offered by Google Inc. (“Google”) that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics uses “cookies” stored on your computer to help analyze how users use our website. The information generated by the cookies about your use of our website, including your IP address, will be anonymized by use of the appropriate settings (“_anonymizelp()” function or equivalent) and transmitted to Google servers in the United States. For more information on how IP anonymization works please see These cookies do not store any personal information about you, such as your name and address. Google utilizes the statistics to monitor your use of this Site in order to compile information on website activity for website operators and providing other services pertaining to website activity and internet usage. Please be aware that Google may transfer this information to third parties where required by law, or where such third parties process information on Google’s behalf.

For information about Google’s privacy policy in respect of Google Analytics, please refer to Google allows you to opt out of Google Analytics. You may opt-out by visiting

Use of The Information We Collect

At Code and Theory we take your privacy seriously and will only use your personal information for the purposes listed below. For prospective clients, our lawful reason for processing your personal information will be “legitimate interests”. Under “legitimate interests” we can process your personal information if We have a genuine and legitimate reason and We are not harming any of your rights and interests.

We may use information about you for various purposes, including to:

  • Communicate with you with newsletters and/or industry updates;
  • Respond to your comments, questions and requests;
  • Provide Security alerts for the other purposes listed here;
  • Monitor and analyze trends, usage and activities (including anonymized usage of personal information);
  • Enforce our Terms of Use;
  • In order to confirm compliance with any and all applicable legal requirements and industry standards and our policies; and
  • Carry out any other purpose for which the information was collected. We will identify these other purposes at the time of collection.

Non-disclosure of Information

Code and Theory will not sell, share, or otherwise distribute your personal information to third parties except as provided in this Privacy Policy. We may disclose your personal information to other Code and Theory affiliates worldwide that agree to treat it in accordance with this Privacy Policy. Personal information may also be transferred to third parties who act for or on our behalf, for further processing in accordance with the purpose(s) for which the data were originally collected or may otherwise be lawfully processed, such as services delivery, evaluating the usefulness of this website, marketing, data management or technical support. These third parties have contracted with us to only use personal information for the agreed upon purpose, and not to sell your personal information to third parties, and not to disclose it to third parties except as may be required by law or as stated in this Privacy Policy.

Personal information collected from you may also be transferred to a third party in the event that the business of this site or a part of it and the customer data connected with it is sold, assigned or transferred, in which case we would require the buyer, assignee or transferee to treat personal information in accordance with this Privacy Policy. Also, personal information may be disclosed to a third party if we are required to do so because of an applicable law, court order or governmental regulation, or if such disclosure is otherwise necessary in support of any criminal or other legal investigation or proceeding here or abroad.

Data Transfer

By voluntarily providing us with your information, you are consenting to our use of it in accordance with this Privacy Policy and our Terms of Use. Due to the nature of the Internet if you are visiting this Site, we may transfer the information we collect on this Site to other countries other than in which the information was originally collected. Where this is the case we will take steps to make sure the right security measures are taken so that your privacy rights continue to be protected as outlined in this policy. For example, information may be provided to us from users within the European Union (“EU”) and some of our third-party providers may be located outside of the EU. Where our third parties are outside of the EU we will ensure that those providers comply with the provisions of the GDPR.

Security of The Information and Data Integrity

We take appropriate technical and organizational measures to protect personal information against accidental, unlawful destruction or accidental loss, alteration, unauthorized use, disclosure or access, in particular where the processing involves the transmission of data over a network and against all other unlawful forms of processing and misuse. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information to you transmit to us. Code and Theory restricts authorized access to your personal information to those persons who have a legitimate purpose to know that information to provide products or services to you and those persons you have authorized to have access to such information.

Other Websites

This Site may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy policies or policies, which we strongly encourage you to review to better understand their procedures for collecting, using and disclosing personal information. We are not responsible for the content of the linked websites, any use of these sites, or the privacy practices of these sites.

Protection of Children’s Personal Data

The Site is not directed to children under 13. We do not knowingly collect, use or disclose personally identifiable information from anyone under 13 years of age. If we determine upon collection that a user is under this age, we will not use or maintain his/her personal information without the parent/guardian’s consent. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 13, we will make reasonable efforts to delete such information from our records.

Right to Request Correction, Transfer and Deletion of Your Information

Otherwise in accordance to any and all applicable laws, you may have the right to request access to and receive information about the personal information that we maintain about you, update and correct your personal information and have the information modified or deleted, as applicable. Please be aware that your right to access personal information may be limited in some circumstances by applicable law requirements. To update your information or submit a request, please send your request to For verification purposes, we may require proof of identity in order to confirm that you are the individual entitled to request access, before providing information to you.

It is your fight to lodge an objection to the processing of your personal data if you feel the “ground relating to your particular situation” apply. The only reasons We will be able to deny your request is if we can show compelling legitimate grounds for the processing of your information, which override your interest, rights and freedoms, or the processing is for the establishment, exercise or defense of legal claims.

It is also your right to receive the personal data which you have given Code and Theory, in a structured, commonly used and machine-readable format and have the right to transmit that data to another controller without delay from the current controller if (i) the processing is based on consent or a contract and/or (ii) the processing is carried out by automated means.

Should you wish for us to completely delete all information that we hold about you please email


By visiting, you are accepting to the terms described in this Privacy Policy and the Terms of Use.

Length of Data Retention

We will hold your data for a period of 6 years. You will have the opportunity to opt out or update at any point as set forth herein.


If you feel that your personal data has been processed in a way that does not meet the GDPR, you have a specific right to lodge a complaint with the relevant supervisory authority. The supervisory authority will then tell you of the progress and outcome of your complaint.

Contacting Us

Please feel free to contact us if you have any questions about this Privacy Policy at

Changes to This Privacy Policy

We reserve the right to change or add to this Privacy Policy from time to time and will post any revisions on this Site. This privacy policy was last updated on May 15, 2018 in line with the new GDPR guidelines. We encourage you to check back often to review the latest version.