Galleri

Creating The First B2C Campaign and User Experience for a First-of-its-Kind Cancer Detection Test

1

The Scene

Galleri is a revolutionary cancer screening test that can detect more than 50 types of cancer before any symptoms present. It’s a medical feat and a new category, and it’s been our task to introduce it. We began with intensive audience research to determine the qualities, instincts, and behaviors that would attract people to this test. Challenges include a general skepticism about the accuracy of blood tests post-Theranos, a nearly 1K OOP price tag, and the emotional weight of knowing whether cancer is present. We identified two key audience groups for whom Galleri would feel like a critical, anxiety-assuaging step—and we developed a journey of communications to educate and engage them.

2

The Challenge

Our first undertaking was a portal that used simple, supportive language to walk users through the multi-step testing process. From there, we began to develop a consumer-facing tone of voice and glossary of approved language that we would continue to evolve. Next, we created a full campaign with diverse assets across channels to increase awareness and drive conversion — and implemented our enhanced visual system and messaging guidelines across a variety of touchpoints (including email, social, demo videos, and a marketing site) to help patients and physicians alike learn more about the test.

Target Research

We conducted bespoke research and developed insights that went beyond only how the target audiences feel about healthcare, but to really understand who they are as people.

In Room 3

Telemedicine Portal

We developed a user-friendly portal to guide patients through the Galleri testing process. With an intuitive setup process, detailed progress tracker, and warm tone, we made sure patients felt supported every step of the way.

Galleri Test Slide
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Amazon

Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

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  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work

 2023

Says a Lot —

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