Turning a Brick-and-Mortar Mainstay Into An Online Phenom
- ClientParty City
- IndustryConsumer Product
- ServicesCustomer Experience · Marketing · Technology
- CapabilitiesContent strategy · Opportunity Analysis · Feature Prioritization
Enhancing Party City's E-commerce Amid Pandemic Challenges
Party City boasts a massive physical footprint, operating a staggering 900 retail locations.
The pandemic’s impact on this brick-and-mortar heavy business expedited the need for Party City to rev investments in e-commerce.
Key Takeaways
Enhanced e-commerce boosts customer engagement
Advanced backend enables real-time management
Digital transformation accelerates business growth
Transforming Party City's Digital Shopping Experience
Our task was to re-platform their digital experience, launching a newly redesigned website that optimized and systematized these personalized, non-linear shopping options.
Party City shopping isn’t one-track, necessitating complex user flows and features.Here’s why: customers can pick up products in-store or curbside, get products shipped, schedule delivery of a gift at a specific time, or any combination of the three—within a single order. Customers can also build personalized collections of products, from color-coordinated tableware and streamers to hand-picked balloon bouquets, design custom invitations, and much more.
A User-Friendly, Feature-Rich Platform with Advanced Backend Capabilities
To ensure ease of use and understanding, we tested to continually validate and iterate on our designs and usability.
The back-end we built is also fluid and feature-reach, enabling real-time inventory management, scheduled seasonal content, and sophisticated personalization.
The new site is expected to launch in Q3 2022.We’re geared up for a celebration.
What We Did
eCommerce
Enhanced online shopping experience for customers.
Platform
Developed a robust backend to support scalability.
Website
Launched a user-friendly interface for easy navigation.
Customer Experience
Improved service with personalized recommendations.
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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