Party City

Turning a Brick-and-Mortar Mainstay Into An Online Phenom

1

Framework

Party City boasts a massive physical footprint, operating a staggering 900 retail locations. But the pandemic’s impact on this brick-and-mortar heavy business expedited the need for Party City to rev investments in e-commerce.

Party City Video Screenshot

2

Challenge

Our task was to re-platform their digital experience, launching a newly redesigned website that optimized and systematized these personalized, non-linear shopping options.

Party City shopping isn’t one-track, necessitating complex user flows and features. Here’s why: customers can pick up products in-store or curbside, get products shipped, schedule delivery of a gift at a specific time, or any combination of the three—within a single order. Customers can also build personalized collections of products, from color-coordinated tableware and streamers to hand-picked balloon bouquets, design custom invitations, and much more.

3

Outcome

To ensure ease of use and understanding, we tested to continually validate and iterate on our designs and usability.

The back-end we built is also fluid and feature-reach, enabling real-time inventory management, scheduled seasonal content, and sophisticated personalization.

The new site is expected to launch in Q3 2022. We’re geared up for a celebration.


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The Ritz-Carlton

Redefining the Legacy of Luxury for a Powerhouse in Hospitality

The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.

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  • Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
  • Created a guest-centric site structure to facilitate booking, content exploration and discovery.
  • Strategy, design and launch in under one year.

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Partnering with some of the world's largest companies to fuel their business-to-business expansion.

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Crafting a UI for a complex product through user input and clear data visualization.

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Defining the future of digital experiences in education.

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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

Says a Lot —

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