Party City

Turning a Brick-and-Mortar Mainstay Into An Online Phenom

1

Framework

Party City boasts a massive physical footprint, operating a staggering 900 retail locations. But the pandemic’s impact on this brick-and-mortar heavy business expedited the need for Party City to rev investments in e-commerce.

Party City Video Screenshot

2

Challenge

Our task was to re-platform their digital experience, launching a newly redesigned website that optimized and systematized these personalized, non-linear shopping options.

Party City shopping isn’t one-track, necessitating complex user flows and features. Here’s why: customers can pick up products in-store or curbside, get products shipped, schedule delivery of a gift at a specific time, or any combination of the three—within a single order. Customers can also build personalized collections of products, from color-coordinated tableware and streamers to hand-picked balloon bouquets, design custom invitations, and much more.

3

Outcome

To ensure ease of use and understanding, we tested to continually validate and iterate on our designs and usability.

The back-end we built is also fluid and feature-reach, enabling real-time inventory management, scheduled seasonal content, and sophisticated personalization.

The new site is expected to launch in Q3 2022. We’re geared up for a celebration.


Evolving E-Commerce To Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

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    New York, NY 10007

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    One World Trade Center,
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    New York, NY 10007

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