Simplifying Grocery Shopping For Millions

One of the largest food and drug retailers in the US, Albertsons feeds more than 15% of the population. They approached Code and Theory to unify their disjointed digital ecosystem into a more cohesive, scalable, and modern experience.


  • +248% Increase in digital sales
  • +51% Increase in registration rate
  • +93% Improved membership retention rate

Key Takeaways

  1. Modernized the e-commerce experience
  2. Created a scalable design system
  3. Integrated 10+ disparate apps into one, reducing overhead
  4. Launched in six months
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Cooking Up a Fresh Omnichannel Experience

We took Albertsons’ one-of-a-kind deals program and integrated it within every e-commerce touchpoint, combining 22 different mobile apps — all maintained from the same four design themes — in just six months.

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Clean Up in the Tech Aisle — 200k Lines of Code Refreshed

Speed is everything for customers — our engineering team replaced thousands of lines of code, wrote new code, and implemented new automation frameworks, making today’s experience faster, more reliable, and built to scale.

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Our Engineering team optimized Albertsons’ existing, single codebase, and ensured that it could accommodate multiple themes by combining 200k lines of code in the span of 3 months. The system utilizes the CI/CD pipeline (continuous integration and continuous deployment) for Albertsons to quickly build, test and release apps. (iOS: Swift, Android: Kotlin)

Building a Bespoke Design System

Since inception, our design system has averaged 18K+ weekly component inserts (or uses) across the Albertsons team. The new system includes a new point of view on color, type, bespoke icons and 150 illustrations that modernized the interface to appeal to a new demographic: young families.

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Get Deals Anywhere, Anytime

No more clipping coupons at checkout. Now shoppers can scan products, see details and apply discounts instantly. And they are eating it up with a 93% retention rate.

Perks of Meal Planning and FreshPass™

Albertsons Meal Plan

Loyal shoppers spend 300% more than casual shoppers, so we launched FreshPass™ to reward them with perks. We also built personalized features like meal planning, shopping lists, and auto-replenishment for customers’ favorite products.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work


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