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Simplifying Grocery Shopping For Millions
One of the largest food and drug retailers in the US, Albertsons feeds more than 15% of the population. They approached Code and Theory to unify their disjointed digital ecosystem into a more cohesive, scalable, and modern experience.
Impact
Increase in digital sales
Increase in registration rate
Improved membership retention rate
Key Takeaways
- Modernized the e-commerce experience
- Created a scalable design system
- Integrated 10+ disparate apps into one, reducing overhead
- Launched in six months
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Cooking Up a Fresh Omnichannel Experience
We took Albertsons’ one-of-a-kind deals program and integrated it within every e-commerce touchpoint, combining 22 different mobile apps — all maintained from the same four design themes — in just six months.
![Screen Shot 2023 08 07 at 9 52 36 AM](https://candt-com-production-cms.imgix.net/images/Screen-Shot-2023-08-07-at-9.52.36-AM.png?auto=compress%2Cenhance%2Cformat&fit=crop&sat=0&invert=false&bri=0&dpr=1&w=2000&ixlib=react-8.6.4)
Clean Up in the Tech Aisle — 200k Lines of Code Refreshed
Speed is everything for customers — our engineering team replaced thousands of lines of code, wrote new code, and implemented new automation frameworks, making today’s experience faster, more reliable, and built to scale.
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Our Engineering team optimized Albertsons’ existing, single codebase, and ensured that it could accommodate multiple themes by combining 200k lines of code in the span of 3 months. The system utilizes the CI/CD pipeline (continuous integration and continuous deployment) for Albertsons to quickly build, test and release apps. (iOS: Swift, Android: Kotlin)
Building a Bespoke Design System
Since inception, our design system has averaged 18K+ weekly component inserts (or uses) across the Albertsons team. The new system includes a new point of view on color, type, bespoke icons and 150 illustrations that modernized the interface to appeal to a new demographic: young families.
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Get Deals Anywhere, Anytime
No more clipping coupons at checkout. Now shoppers can scan products, see details and apply discounts instantly. And they are eating it up with a 93% retention rate.
Perks of Meal Planning and FreshPass™
![Albertsons Meal Plan](https://candt-com-production-cms.imgix.net/images/Albertsons-Meal-Plan.png?auto=compress%2Cenhance%2Cformat&fit=crop&sat=0&invert=false&bri=0&dpr=1&w=2000&ixlib=react-8.6.4)
Loyal shoppers spend 300% more than casual shoppers, so we launched FreshPass™ to reward them with perks. We also built personalized features like meal planning, shopping lists, and auto-replenishment for customers’ favorite products.