Simplifying Grocery Shopping For Millions

One of the largest food and drug retailers in the US, Albertsons feeds more than 15% of the population. They approached Code and Theory to unify their disjointed digital ecosystem into a more cohesive, scalable, and modern experience.


  • +248% Increase in digital sales
  • +51% Increase in registration rate
  • +93% Improved membership retention rate

Key Takeaways

  1. Modernized the e-commerce experience
  2. Created a scalable design system
  3. Integrated 10+ disparate apps into one, reducing overhead
  4. Launched in six months
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Cooking Up a Fresh Omnichannel Experience

We took Albertsons’ one-of-a-kind deals program and integrated it within every e-commerce touchpoint, combining 22 different mobile apps — all maintained from the same four design themes — in just six months.

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Clean Up in the Tech Aisle — 200k Lines of Code Refreshed

Speed is everything for customers — our engineering team replaced thousands of lines of code, wrote new code, and implemented new automation frameworks, making today’s experience faster, more reliable, and built to scale.

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Our Engineering team optimized Albertsons’ existing, single codebase, and ensured that it could accommodate multiple themes by combining 200k lines of code in the span of 3 months. The system utilizes the CI/CD pipeline (continuous integration and continuous deployment) for Albertsons to quickly build, test and release apps. (iOS: Swift, Android: Kotlin)

Building a Bespoke Design System

Since inception, our design system has averaged 18K+ weekly component inserts (or uses) across the Albertsons team. The new system includes a new point of view on color, type, bespoke icons and 150 illustrations that modernized the interface to appeal to a new demographic: young families.

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Get Deals Anywhere, Anytime

No more clipping coupons at checkout. Now shoppers can scan products, see details and apply discounts instantly. And they are eating it up with a 93% retention rate.

Perks of Meal Planning and FreshPass™

Albertsons Meal Plan

Loyal shoppers spend 300% more than casual shoppers, so we launched FreshPass™ to reward them with perks. We also built personalized features like meal planning, shopping lists, and auto-replenishment for customers’ favorite products.

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Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

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  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems
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  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
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Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work


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