Simplifying Grocery Shopping For Millions

One of the largest food and drug retailers in the US, Albertsons feeds more than 15% of the population. They approached Code and Theory to unify their disjointed digital ecosystem into a more cohesive, scalable, and modern experience.


  • +248% Increase in digital sales
  • +51% Increase in registration rate
  • +93% Improved membership retention rate

Key Takeaways

  1. Modernized the e-commerce experience
  2. Created a scalable design system
  3. Integrated 10+ disparate apps into one, reducing overhead
  4. Launched in six months
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Cooking Up a Fresh Omnichannel Experience

We took Albertsons’ one-of-a-kind deals program and integrated it within every e-commerce touchpoint, combining 22 different mobile apps — all maintained from the same four design themes — in just six months.

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Clean Up in the Tech Aisle — 200k Lines of Code Refreshed

Speed is everything for customers — our engineering team replaced thousands of lines of code, wrote new code, and implemented new automation frameworks, making today’s experience faster, more reliable, and built to scale.

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Our Engineering team optimized Albertsons’ existing, single codebase, and ensured that it could accommodate multiple themes by combining 200k lines of code in the span of 3 months. The system utilizes the CI/CD pipeline (continuous integration and continuous deployment) for Albertsons to quickly build, test and release apps. (iOS: Swift, Android: Kotlin)

Building a Bespoke Design System

Since inception, our design system has averaged 18K+ weekly component inserts (or uses) across the Albertsons team. The new system includes a new point of view on color, type, bespoke icons and 150 illustrations that modernized the interface to appeal to a new demographic: young families.

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Get Deals Anywhere, Anytime

No more clipping coupons at checkout. Now shoppers can scan products, see details and apply discounts instantly. And they are eating it up with a 93% retention rate.

Perks of Meal Planning and FreshPass™

Albertsons Meal Plan

Loyal shoppers spend 300% more than casual shoppers, so we launched FreshPass™ to reward them with perks. We also built personalized features like meal planning, shopping lists, and auto-replenishment for customers’ favorite products.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

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  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

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<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

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Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

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  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work


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