Johnson & Johnson

Transforming an Iconic CPG Powerhouse Into an Inclusive Digital-First Marketer



Because of their long-held relationships with healthcare institutions and medical professionals, Johnson & Johnson is uniquely positioned to wield the power of their brand and create structural change with regard to systemic discrimination faced by patients, doctors, and medical students.

We worked together to begin making major inroads on the staggering Black maternal mortality rate with Tylenol and spun up Eczema Equality to address the severe lack of representation of eczema on dark skin with Aveeno Baby. Leaning into Motrin’s newly won relevance with Gen Z we built a gender-neutral consumer strategy around “people with periods,” and, together we revitalized Lubriderm’s body care story to strategically center the needs of the Afro-Latina.



By conducting a social listening audit to identify and understand Black American experiences with pain and the key emotions they were using to discuss/describe it, we learned that pain and pain care within the Black community is intrinsically linked to biases within the American healthcare system. We worked with Tylenol to establish a social impact northstar and carve out unique opportunities for the brand to tackle a future focus of Black American impact.

Insight: Most pregnancy and baby related content is created for the general market and doesn’t focus on the unique challenges of being a Black or Hispanic parent. Furthermore, for Black mothers looking for relevant information, there is less available from AA medical professionals who can relate to their challenges. Even search results reveal bias where you least expect it.

JJ Motrin

Working closely with J&J’s J3 Studio, we developed a communications and channel marketing strategy that would help fill the gap when it comes to the unique healthcare challenges, particularly skincare, in the Black and Hispanic communities.

Through stakeholder interviews, research, and a collaborative workshop, we identified an underserved market, reenvisioned Motrin’s Brand Ambition to be inclusive of that market, and developed a 24-month roadmap to implement a communications channel strategy.

JnJ Lubriderm



We conducted research to identify the Afro-Latina audience as an opportunity to extend Lubriderm’s reach. In doing so, we help them to build a long-term strategy that centers Afro-Latinas and sets Lubriderm up to have a meaningful impact on how everyone approaches daily body care and how the industry positions products like lotions, oils, and butters.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

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  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Untitled design

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

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Transforming a platform into a meaningful beacon to set new priorities and ways of working.

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Galleri| Introducing a Revolutionary Medical Feat to the Market



Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

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  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work


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