Blackstone

Designing The Digital Presence For a Formidable New Brand

1

Background

Therma Holdings is a family of companies whose services span the life cycle of a building, from sustainable construction advisory and consulting, to design and construction services like mechanical, electrical, plumbing and controls. This diverse set of companies is united by one thing: a shared commitment to making buildings healthier and more sustainable.

They set out to create a brand that unified their portfolio of companies under one umbrella brand that better embodied this shared commitment. From this exercise, the Legence brand was born, along with a strong visual identity: precise, energetic, and distinctive.

LegenceWebsite_CodeandTheory_2022

2

Strategy

Code and Theory came in to translate this exciting new brand onto the web. Taking inspiration from the existing brand mark, colors, and type, our team worked with the client to dig even further into what the brand should look and sound like online.

3

Execution

The visual design continued to take inspiration from Otl Aicher’s 1972 Munich Olympics, while incorporating strong industrial, natural, and human imagery. The new site directly messages and meets the needs of Legence’s key audiences:

  • EMPLOYEES: We coalesced existing employees around a specific mission to build sustainably and responsibly
  • PROSPECTS: We presented future employees with a brand that knows itself and nurtures its talent
  • PROFESSIONALS: We created a destination for building owners and managers to locate expertise to expand their ESG and decarbonization efforts
LegenceWebsite_CodeandTheory_2022(4)
LegenceWebsite_CodeandTheory_2022(5)
LegenceWebsite_CodeandTheory_2022(6)
Overall, the site brought to life a Legence brand that is trustworthy, authentic, and innovative.
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Amazon

Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

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  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work

 2023

Says a Lot —

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