Blackstone

Designing The Digital Presence For a Formidable New Brand

1

Background

Therma Holdings is a family of companies whose services span the life cycle of a building, from sustainable construction advisory and consulting, to design and construction services like mechanical, electrical, plumbing and controls. This diverse set of companies is united by one thing: a shared commitment to making buildings healthier and more sustainable.

They set out to create a brand that unified their portfolio of companies under one umbrella brand that better embodied this shared commitment. From this exercise, the Legence brand was born, along with a strong visual identity: precise, energetic, and distinctive.

LegenceWebsite_CodeandTheory_2022

2

Strategy

Code and Theory came in to translate this exciting new brand onto the web. Taking inspiration from the existing brand mark, colors, and type, our team worked with the client to dig even further into what the brand should look and sound like online.

3

Execution

The visual design continued to take inspiration from Otl Aicher’s 1972 Munich Olympics, while incorporating strong industrial, natural, and human imagery. The new site directly messages and meets the needs of Legence’s key audiences:

  • EMPLOYEES: We coalesced existing employees around a specific mission to build sustainably and responsibly
  • PROSPECTS: We presented future employees with a brand that knows itself and nurtures its talent
  • PROFESSIONALS: We created a destination for building owners and managers to locate expertise to expand their ESG and decarbonization efforts
LegenceWebsite_CodeandTheory_2022(4)
LegenceWebsite_CodeandTheory_2022(5)
LegenceWebsite_CodeandTheory_2022(6)
Overall, the site brought to life a Legence brand that is trustworthy, authentic, and innovative.

Evolving E-Commerce To Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Gawker 2
Bustle Digital Group - Gawker

Gawker | Don't Call It A Comeback.

An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

Read More

Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Spotify Feature
Spotify

Artists don't just make art. They make money too.

Building a bigger funnel to help artists grow on Spotify.

Read More
College Board| Positioning The College Board As An Integrated Partner For Students

Transfiguring An Integrated Student, Parent And Educator Experience

<p><strong>Transfiguring An Integrated</strong> Student, Parent And Educator Experience</p>

Transfiguring an integrated student, parent and educator experience.

Read More
Rally| Elevating The Site Experience For A Crypto Pioneer

Elevating The Site Experience For a Crypto Pioneer

<p><strong>Elevating The Site Experience</strong> For a Crypto Pioneer</p>

Elevating the site experience for a crypto pioneer.

Read More
Coned Additional
ConEd

Building a future vision for Clean Energy in New York

ConEd tapped us as AOR to lead an integrated, purpose-driven marketing partnership to educate a multitude of audiences

Read More
  • A new brand strategy that ties ConEd’s clean energy vision to its purpose
  • An integrated creative campaign to showcase ConEd’s clean energy vision to its customers
Award WebbyW3 0031Ad Age 0023

Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions

Says a Lot —

Latest

News — 

Ad Age | Top 5 Diversity, Equality, and Inclusion Efforts To Know About Right Now

News — 

PRNewswire | Stagwell (STGW) Digital-First Creative Agency Code and Theory Launches Industry's First Holistic Inclusive Design and Marketing Strategy Discipline

News — 

Ad Age | Marketing In The Metaverse —What Science Fiction Can Teach Brands About Web3

News — 

Code and Theory’s Dan Gardner named Campaign US 40 Over 40 honoree

News — 

Muse by Clio | Don't Talk to Me About NFTs and the Metaverse

News — 

AIGA Eye on Design | The Era of Rebellious Web Design Is Here

News — 

Webby Awards | Code and Theory Named Webby Winner in 26th Annual Webby Awards

News — 

The Drum | Adland's reaction to Musk's $44bn Twitter deal: 'a major disruption to its ad business'

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions