Giffords

Launching a Powerful Resource to Spark Action on Gun Violence

1

The Background

Giffords approached Code and Theory with a problem—how do they provide users with an unparalleled level of detail in researching gun violence data while creating a simple user experience that doesn’t get bogged down by complex non-profit structures?

2

The Solution

Our first step was understanding very different users, and then structuring content and the product system around their needs. As we dug deeper, we discovered that new users and committed issue advocates alike had similar requirements—understand Giffords’ role in stopping gun violence, research the scope of the issue, and discover the actions that need to be taken. The difference, it turns out, was in the level of detail and nuance each audience desires. So we built the site around a simple structure that rewards the deepest of dives.

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3

The Result

The new site blends emotional storytelling and rich data, all on a state-of-the-art technology platform designed around content editors at the front lines of a critical issue.

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Amazon

Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

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  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems
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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work

 2023

Says a Lot —

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