Daymaker

A Platform Redesign That Supports Children From Local Nonprofits Across The United States

1

The Background

Daymaker is a nonprofit that makes it easy for companies and individuals to directly support children from local nonprofits across the United States. When we began our partnership with the Daymaker team, they were looking ahead to their Back to School campaign launch that would help get kids the resources they need for the upcoming school year. In preparation for that launch, they needed their brand to come through on their donation platform experience so they could inspire users with the joy of giving back.

Daymaker Website Laptop Image with Blobs

2

The Challenge

We took direction from their marketing site design and used that as our guide to develop design principles for their platform experience. We partnered with the Daymaker team to understand their current brand, what is essential to keep from their current donation platform, and where their team wanted to improve it. Then, we began to reimagine their experience – thinking critically about the experience, user flows, and the mindsets of donors to craft a new experience designed to bring joy & connection in the donation process. We identified key journey principles that would deliver the most empathetic impact to users – make it easy, lead with joy, and bring through the stories of these children.

Daymaker Codeand Theory Image1
Daymaker Codeand Theory Image2

3

The Outcome

To bring these principles through to our design, we kept the children and their stories at the center of our work. We launched the Back to School campaign with the Daymaker team, where we highlight the joy of giving, and the impact of donations on these children’s lives and the communities they live in.

Daymaker Mobile Codeand Theory
Meta Image 1200x627
Amazon

Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

Read More
  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems
Black BoxBlack BoxBlack Box

Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
Untitled design
Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work

 2023

Says a Lot —

Latest

News — 

CampaignLive | Behavior as a prompt: Why AI’s ability to anticipate will change business forever

News — 

Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

News — 

Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

News — 

Figma Names Code and Theory as Launch Partner in New Service Partner Program

News — 

Scout by Sutter Health™ Launches an App Focused on Resilience Building for Youth and their ‘Champions’, Built by Code and Theory

News — 

Code and Theory Network Wins Six W3 Awards

News — 

Facing the Future: A Guide to AI and Design Transformation

News — 

Amazon Ads Debuts First Small Business-Targeted Campaign