PGIM

Unifying Prudential's Global Asset Management Network

1

The Background

As a top-10 global asset manager with $1.4 trillion in AUM, PGIM houses eight specialized business units under a common, 4-year-old brand. With each of the individual managers operating their own marketing sites, the existing user experience confused institutional users looking to understand a nascent brand and broad swath of products across the enterprise. Potential leads were further stymied by a lack of clear calls-to-action, resulting in isolated content engagement that never added up to a reliable client pipeline.

2

The Approach

Through research we discovered common user motivations that transcend investment vehicles, market or organizational roles—making fund recommendations, monitoring performance and getting strategic advice. Designing around these three motivations meant we could simplify the site system while simultaneously increasing the nuance in calls-to-action.

3

The Result

A system that outfits all content with a toolkit for easy sharing, quick evaluation, and contextual engagement. As part of the toolkit, each business has the power to determine where and how content appears across the full ecosystem. The experience launching in June 2020 sees thought leadership freed from printer-focused PDFs, micro-interactions helping users quickly scan information, and content that adapts next steps to a user’s location and role.

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Amazon

Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

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  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems
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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work

 2023

Says a Lot —

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