William Hill Estate

Putting Chardonnay on Trend



William Hill Estate produces several types of wine but is the most successful Chardonnay brand within the vast EJ Gallo wine brands portfolio. However the brand’s market share has been slowly decreasing as brand awareness and sales declined. They were fighting off new entrants with fresh identities and a wine consumer who was more brand experimental than loyal.

We were tasked with increasing consumer awareness and engaging consumers on social media through the definition of a social strategy and recurrent content creation. After analyzing the existing content to uncover opportunities, we focused on creating a strong foundation for William Hill social content by defining which pillars should help us define the right content formats and ideas.


A New System

We crafted a new design language where color, photography and design elements came together to express the unique Californian terroir that gave William Hill Chardonnays (and other wines) their personality. Assembled with copy that balanced authenticity and simplicity with the right level of wine knowledge for our aspiring connoisseur audience it became a whole new take on the way the brand expressed itself on social media.


A Variety of Content

We created a range of content ideas and formats, organized under our strategic content pillars. These ideas range from conveying the vibe of a sunny afternoon tasting in Napa to experiencing ChardonnASMR sensorial moments or to sharing the right level of engaging information such as tasting notes or food pairings. And, to help us determine which content types were the most valued by William Hill social channels users, we went through a test-and-learn phase to gather real data, adjust and hone our content calendar.


Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

Read More
  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Untitled design

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

Read More
Galleri| Introducing a Revolutionary Medical Feat to the Market



Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

Read More
Black BoxBlack BoxBlack Box


  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work


Says a Lot —


News — 

Facing the Future: A Guide to AI and Design Transformation

News — 

Amazon Ads Debuts First Small Business-Targeted Campaign

News — 

YETI Wins Fast Company Innovation By Design Award for Marketing

News — 

Adweek | Ritz-Carlton Unveils New Websites to Elevate UX

News — 

The Cold Standard — YETI Launches New Coolers Experience, Built by Code and Theory

News — 

The Drum | Should Brands Ditch X as a Customer Service Platform?

News — 

Digiday | Are NFTs Dead? How Media Agencies Are Framing the Future of This Blockchain Tech

News — 

The Drum | Do Marketers Need To Pay Attention to Elon Musk’s Latest Venture, xAI?