Bustle Digital Group

Mic | Stories that fuel curiosity, creativity, and change

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Background

What began over a decade ago as a news site for millennials has evolved into a digital culture magazine with one clear mission: to engage a new generation of smart, forward-thinking young people finding their way in a turbulent world.

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A Reinvention

Don’t mistake Mic’s new direction for a revamp or a rebrand – it’s a reinvention. Through insightful storytelling, original reporting, and thought provoking cultural commentary, Mic elevates underrepresented voices and amplifies the stories that matter most.

Mic’s new direction is fresh, bold, and inclusive. The site’s redesign evokes its fresh perspective with vibrant colors, vintage typography, and images that are every bit as evocative as the stories they accompany.

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The Approach

Designs That Capture the Moment | With its playful color schemes, classic fonts, and clean design, Mic’s homepage captures the vibrance and curiosity of a generation coming into its own.

Curated Content at Your Fingertips | From irreverent pop culture musings to hard-hitting features, our curated card stories enable readers to effortlessly browse content divided among Mic’s four verticals: Culture, Identity, Life, and Impact.

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Continue toThe Things We MakeProject

Defining the Route of Fashion

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Award WebbyW3 0031Ad Age 0023

Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

ConEd | Building a future vision for Clean Energy in New York

Bustle Digital Group | Gawker | Don't call it a comeback

Legence | Legence Website | Designing the digital presence for a new brand

Bustle Digital Group | Scary Mommy: Not Your Mom's Mag

Bustle Digital Group | Fatherly: From Dude to Dad

College Board | Positioning the College Board as an Integrated Partner for Students

Rally | Elevating the site experience for a crypto pioneer.

PGIM | Unifying PGIM's Global Asset Management Network

J.P. Morgan | The First End-To-End Digital Platform in Commercial Real Estate

KYLA Kombucha | Elevating a beverage brand's positioning and creative strategy.

Washington Football Team | Charting a New Path for an Iconic Institution. Together.

SOM | Designing a Site For The Legacy of Architecture’s Most Prolific Firm

CBRE | The digital infrastructure for the biggest commercial real-estate firm

Amazon Ads | A campaign as big as Amazon

Bustle Digital Group | Mic | Stories that fuel curiosity, creativity, and change

adidas Superstar | Change Is A Team Sport

Bustle Digital Group | Modern Storytelling for Bustle Digital Group

Dean & Deluca | Connected Physical and Digital Gourmet Grocery Experiences

adidas Running | Bringing In-The-Moment Running Experiences to Boost Product Discovery

Vogue | A Fresh New Look for Vogue.com

The Commonwealth Fund | Rebuilding a 100-year-old Foundation for the Next Century

William Hill Estate | Putting Chardonnay on Trend

adidas Originals James Harden | Launching the Next Chapter in Adidas Basketball

Scarlet | Launching an On-Demand Healthcare Offering During a Pandemic

National Council on Aging (NCOA) | A Personalized Digital Experience for America's Older Adults

Xywav | A Flexible Component Library for the Jazz Brand

Mailchimp | Launching the New Digital Home for Tomorrow's Filmmakers

MetLife Investment Management | A New Platform for the Industry Powerhouse

The Venetian | Redefining Luxury in Las Vegas

Nexstar Media Group | Helping 130+ Local News Stations Transition to Digital

Mailchimp | A Digital Platform for Emerging Writers and Creators

Giffords | Launching a Powerful Resource to Spark Action on Gun Violence

Xerox | Making Now Work: A New Campaign for a New Time

Theodore Roosevelt Presidential Library | Defining the New Digital Museum Experience

Input | A Brand New Destination About Technology in Our Lives

Nylon | Re-introducing an Iconic Publishing Brand

Sky Italia | A Modern Digital Experience for the Italian Media Platform

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

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Continue toSays a LotThe Things We Make

Says a Lot —

Latest

News — 

Code and Theory’s Dan Gardner named Campaign US 40 Over 40 honoree

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AIGA Eye on Design | The Era of Rebellious Web Design Is Here

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Webby Awards | Code and Theory Named Webby Winner in 26th Annual Webby Awards

News — 

The Drum | Adland's reaction to Musk's $44bn Twitter deal: 'a major disruption to its ad business'

News — 

ESPN | Washington Commanders: Inside the NFL franchise's search for a new nickname and logo

News — 

The Washington Post | Becoming the Commanders: How Washington's NFL team found its new name

News — 

Ad Age | Washington Football Team Becomes the Washington Commanders

News — 

The Washington Post | The Washington Football Team's 18-month rebrand was extensive. Now the hard part begins.

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions