Mic | Stories that fuel curiosity, creativity, and change
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Background
What began over a decade ago as a news site for millennials has evolved into a digital culture magazine with one clear mission: to engage a new generation of smart, forward-thinking young people finding their way in a turbulent world.
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A Reinvention
Don’t mistake Mic’s new direction for a revamp or a rebrand – it’s a reinvention. Through insightful storytelling, original reporting, and thought provoking cultural commentary, Mic elevates underrepresented voices and amplifies the stories that matter most.
Mic’s new direction is fresh, bold, and inclusive. The site’s redesign evokes its fresh perspective with vibrant colors, vintage typography, and images that are every bit as evocative as the stories they accompany.
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The Approach
Designs That Capture the Moment | With its playful color schemes, classic fonts, and clean design, Mic’s homepage captures the vibrance and curiosity of a generation coming into its own.
Curated Content at Your Fingertips | From irreverent pop culture musings to hard-hitting features, our curated card stories enable readers to effortlessly browse content divided among Mic’s four verticals: Culture, Identity, Life, and Impact.
