The Jewish Museum

Bridging the Museum's Physical and Digital Experiences



Designing a dynamic mobile tour experience

The Jewish Museum approached us to create a compelling and flexible digital companion tour to enhance their on-site experience. We needed to drive visitor engagement and leverage the new tool to increase awareness and distribution.

Jewish Museum 1



A multi-faceted strategy to deliver visitor engagement, integrated scenes with the permanent collection in a seamless experience, a flexible content architecture that was easy to manage and could evolve over time, a way of capturing visitor behavior data, and an expression of the museum’s mission and the Jewish identity.

Technical Approach
We also implemented the experience as an Angular Single Page Application (SPA), which uses Contentful as a “headless” CMS for content Authoring. The headless CMS makes the content accessible through a RESTful API, allowing the application to follow the Create Once Publish Anywhere (COPA) paradigm.

Created richer in-person connection with the artworks before them, keeping users in the moment, while providing opportunities to get closer looks and learn more.

Used motion to extend the intuitive nature of the audio tour experience, clarify UI moments



Built a minimal and intuitive IA that was highly accessible and functions as a seamless companion to the artworks, anchoring visitors in the moment.

Created a consistent experience between on- and off-site applications, grounding users in this new context and encouraging exploration wherever they are.

Jewish Museum 2

Evolving E-Commerce To Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Gawker 2
Bustle Digital Group - Gawker

Gawker | Don't Call It A Comeback.

An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

Read More

Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Spotify Feature

Artists don't just make art. They make money too.

Building a bigger funnel to help artists grow on Spotify.

Read More
College Board| Positioning The College Board As An Integrated Partner For Students

Transfiguring An Integrated Student, Parent And Educator Experience

<p><strong>Transfiguring An Integrated</strong> Student, Parent And Educator Experience</p>

Transfiguring an integrated student, parent and educator experience.

Read More
Rally| Elevating The Site Experience For A Crypto Pioneer

Elevating The Site Experience For a Crypto Pioneer

<p><strong>Elevating The Site Experience</strong> For a Crypto Pioneer</p>

Elevating the site experience for a crypto pioneer.

Read More
Coned Additional

Building a future vision for Clean Energy in New York

ConEd tapped us as AOR to lead an integrated, purpose-driven marketing partnership to educate a multitude of audiences

Read More
  • A new brand strategy that ties ConEd’s clean energy vision to its purpose
  • An integrated creative campaign to showcase ConEd’s clean energy vision to its customers
Award WebbyW3 0031Ad Age 0023


  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

Says a Lot —


News — 

Ad Age | Top 5 Diversity, Equality, and Inclusion Efforts To Know About Right Now

News — 

PRNewswire | Stagwell (STGW) Digital-First Creative Agency Code and Theory Launches Industry's First Holistic Inclusive Design and Marketing Strategy Discipline

News — 

Ad Age | Marketing In The Metaverse —What Science Fiction Can Teach Brands About Web3

News — 

Code and Theory’s Dan Gardner named Campaign US 40 Over 40 honoree

News — 

Muse by Clio | Don't Talk to Me About NFTs and the Metaverse

News — 

AIGA Eye on Design | The Era of Rebellious Web Design Is Here

News — 

Webby Awards | Code and Theory Named Webby Winner in 26th Annual Webby Awards

News — 

The Drum | Adland's reaction to Musk's $44bn Twitter deal: 'a major disruption to its ad business'