College Board

Transfiguring an integrated student, parent and educator experience

1

Background

As one of the most recognizable names in college readiness for K–12 and post-secondary education institutions, the College Board provides 50 offerings for college planning, recruitment and admissions, and financial aid across 23 touchpoints. With each of these offerings created and managed in silos, the existing user experience was disjointed, impeding students’ engagement and ability to realize their potential. Student success met additional barriers through the sites transactional approach, missing an opportunity for relationship building and inadequately empowering parents and other stewards.

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Integrated Student, Parent and Educator Experience

Through research and interviews, we defined 6 key moments in the path to college readiness that are vital for student success while also identifying our most at risk students and communities — those in single parent households or low income families. By leveraging these moments, we were able to design an intuitive experience that breaks down this complex process into clear and actionable steps, keeping students on their pathway year over year and providing stewards meaningful ways to lean in and guide their students to success.

The result? An integrated student, parent and educator experience with students at the center and complete with personalized milestone tracking to build relationship building. This new integrated experience brings all College Board’s offerings to bear for the student and their stewards when they will need it, and allows for sharing of information and collective progress tracking. Prompting students to take practice tests before big exams, serving up financial resources before applications are due, and sharing content around how to best support students at different parts of their journey, the new College Board experience serves each audience respectively to help students own their future.

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The Features

Student Resume

  • Students (and parents) are able to see an overview of their growth and progress, add test scores, extracurriculars and the majors they’re interested in to build out their College Resume, a profile for colleges to view and get to know applicants more fully, outside of test results and essays.

Progress Tracking

  • Year over year, students will be able to view and take action on personalized step-by-step checklists to track their overall progress for college readiness while being alerted of scholarships and financial aid opportunities they're eligible for. Additionally, parents and educators are supplied with the resources to best support them.

Shared Experiences

  • Students and parents have the ability to register for tests, leveraging the mobile camera to include a photo of the student and make payment quick and easy.

  • Students can choose to share their progress dashboard and college resume with parents or guardians.

Personalized Parent View

  • Parents can view their student’s test scores, overall progress, what their next steps are as well as how they can best support them at different points in their journey.

  • From the dashboard, parents can do their own research to learn more about the opportunities or interests that might be a good fit for their student — AP classes they benefit from, scholarships they could be eligible for — and share those insights with their student.

Smart Action Tray

  • Learning form your current progress and trajectory, the smart tray will present students and parents alike with the next best action to take throughout the experience whether it's taking a practice quiz before an exam or sharing a course with your child.

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Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
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    W3 Awards

    2021 Best in Show General Websites-Associations
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    Ad Age

    2020 Agency A-List

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