End to end experience overhaul from the ground up
Services
Brand Strategy
UX/UI Strategy & Design
Visual Design
Motion Design and Animation
Web Design and Dev
CMS
Baron Capital's previous website and brand presentation were not effectively communicating the unique value of their human-centric, long-term investment approach. The site’s structure was cumbersome, making storytelling and content management challenging for their teams, and the brand’s visual identity lacked the differentiation needed to stand out in a competitive market.
We partnered with Baron Capital to build a website that not only highlights their distinct investment philosophy but also streamlines product and content management. Through strategic workshops and leveraging existing brand assets, we redefined core brand drivers and iterated on a new branded design system. This included a reimagined color palette that enhanced the brand’s visual identity, along with new iconography, branded collateral templates, and comprehensive brand guidelines.
The new website and branding system have transformed Baron Capital’s digital presence. The site now effectively communicates their unique approach, while the intuitive structure has made storytelling and content updates seamless for their teams. The refreshed visual identity, anchored by a differentiated design and color palette, has strengthened Baron Capital’s market positioning, setting them apart as a leader in the investment space.
Key Takeaways
- The transformation reframed Baron Capital's human-centric investment philosophy as their competitive differentiator, moving from generic financial messaging to showcasing their unique long-term, relationship-driven approach — positioning personal connection and conviction as investment advantages in an increasingly automated industry.
- Strategic workshops evolved beyond initial brand strategy to encompass a complete visual identity overhaul, including refreshed color palettes, iconography, and branded collateral templates that reinforced their distinct investment philosophy across all touchpoints while maintaining institutional credibility.
- A comprehensive brand guidelines system enabled full scalability through reusable templates for reports, presentations, and digital assets, allowing Baron Capital's team to take ownership of their brand moving forward while dramatically reducing production timelines and ensuring consistent brand expression across all materials.
Elevated Brand Strategy
We held a number of workshops to refine and bolster the WIP Brand Strategy that their previous agency wasn't able to land. This quickly evolved into additional brand creative work inclusive of a distinct brand design element, revisions to their brand colors, and a full suite of refreshed iconography.
Re-imagined Site Experience
Our team began by highlighting the human and long tailed approach that makes Baron Capital truly unique, and created a more intuitive product system to make storytelling, site management, and growth a faster and easier process for their teams
Fully Scaleable Tactic Rollout
By establishing a comprehensive Brand Guidelines document allowed the Baron Capital team to take ownership of their brand moving forward. To further support this endeavor, we created reusable templates in various formats for their most often used/updated branded collateral, drastically reducing their overall production timelines.
