Introducing a New Platform for an Institutional Powerhouse
- ClientMetLife
- IndustryFinance · Financial Services
- ServicesMarketing
- CapabilitiesContent strategy · Creative Technology & Emerging Platforms · Asset (video/photo/motion) production
Code and Theory redefined MetLife Investment Management's identity and culture.
MetLife, a leading financial institution with over 150 years of expertise, expanded its institutional asset management capabilities in 2011 by launching MetLife Investment Management (MIM), a business line distinguished by its cohesive culture and innovative teams that redefine the company's identity beyond insurance.
Key Takeaways
Diversified Expertise and Expansion
Cohesive Culture and Innovative Teams
Future-Proofed Digital Platform
Background
More than insurance, MetLife is also a massive financial institution that has been managing its general fund for over 150 years. In 2011, the company converted its unique skill set in institutional asset management into a new business line that served fellow insurance companies and enterprise asset owners. They called this unit MIM, MetLife Investment Management.
Strategy
Through extensive stakeholder interviews and organizational research, we discovered a cohesive culture that is built around strong teams with clear identities and missions. These teams are the epicenter for the original thinking and insights that distinguish MIM from its competitors and from the perception that they do insurance only.
Content Approach
A deeper and richer ecosystem for content
The new MIM platform drives exploration with bold colors, team quotes, and clear data points that stay relevant for institutional investor audience segments.
Data-Led
Data visualization permeates throughout the experience to link thought leadership content with objective facts.
The Result
The new MIM site is a future-proofed platform for the brand. This is the first iteration of the new site; it introduces a series of features around the core value propositions of exceptional talent and teams and a breadth of exceptional services. Future phases of this product will amplify the thought leadership content that comes from that core. The new homepage experience is designed to help investment consultants drive new clientele to consider MIM by establishing them as a credible brand in the investment space.
What We Did
Platform
Brand Identity
Content
Website
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newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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