Event

Meet With Code and Theory at CES

What

CES 2026

Where

The Aria Hotel — Las Vegas, NV

When

Meet Code and Theory and Demo "The Machine" — Stagwell's AI Orchestration Layer — at CES.

Stagwell and Code and Theory will be on-site at the Aria Hotel for CES (booth #L2-P2) giving live demos of The Machine, a next-generation marketing orchestration tool. This first-of-its-kind software provides businesses with unparalleled control and visibility across the entire scope of their marketing operations, easily integrating into the tools and data systems you already rely on. 

Simply put, The Machine offers businesses more control, faster and simpler.

Code and Theory: Trusted by the World's Most Ambitious Brands

CT ADW 2031

Marketing is no longer a discrete function. It has become the connective tissue between customer experience, operational systems and AI-driven decision-making.

Today’s most ambitious brands don’t want more campaigns. They want systems that drive transformation. That’s why Adweek named Code and Theory its first-ever Innovation Agency of the Year.

Here’s what our model of 50% engineers and 50% creatives made possible in 2025:

  • The Machine for Stagwell: An enterprise-level, AI-driven orchestration platform that unifies people, tools and data across the marketing organization.
  • Experience Transformation Practice (EXT): to close the gap between technology investment and realizing value with measurable ROI.
  • Engine: An AI-native studio, built to prototype and produce at algorithmic speed rather than human pace, reimagining the relationship between concept and execution.

Winning Adweek's 2025 Innovation Agency of the Year recognition adds to a historic streak of accolades, marking Code and Theory's seventh Agency of the Year achievement in 2025 alone from organizations including Ad Age, ANA B2s, Digiday, Campaign and the Shorty Awards, in addition to three Fast Company Innovation by Design distinctions.

The New NFL App
We reinvented the NFL fan experience for 5M weekly users of the NFL app.

Recent Press and Accolades

  • Code and Theory Named 2025 Innovation Agency of the Year, Adweek
  • NBC's Big Board, Built by Code and Theory, Makes Election Results A Whole Lot Easier to Understand, Fast Company
  • ‘Search is everywhere’: How JBL is retooling its search efforts for AI, Marketing Brew
  • Inside Time Magazine’s AI Overhaul, Adweek
  • The New NFL App Keeps you Hooked on Football All Week Long, Fast Company
  • Code and Theory Named 2024 Business Transformation Agency of the Year, Ad Age
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We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
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    Code and Theory

    All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.