Event

Meet Code and Theory’s Experience Transformation Team at Adobe Accelerate

What

Adobe Accelerate

Where

Orlando World Center Marriott - 8701 World Center Dr, Orlando, FL 32821

When

We're reimagining what's possible when Adobe investments meet enterprise-grade innovation. Set up dedicated time to meet with our team or connect with us throughout Adobe Accelerate:

  • Monday 12/8: Welcome Happy Hour | Lobby Bar @ 5pm — Get to know the Code and Theory team over drinks and light bites at The Lobby Bar- within the Orlando World Center Marriott.
  • Tuesday 12/9 and Wednesday 12/10 | Marriott Starbucks @ 7:30am — Start your day with coffee on us and connect with our team.
  • Wednesday 12/10: Dedicated session with the Code and Theory team | Marriott ballroom @ 12:30pm — Explore innovative strategies to accelerate deals and maximize 2026 results.
  • Wednesday 12/10: Top Golf event @ 7 PM — Wind down with the Code and Theory team and prep for Q1 wins.

Fill out the form below to reserve time with our team.

What is the Enterprise Experience Transformation Team?

Screenshot 2025 11 18 at 11 29 09 AM

The Experience Transformation (EXT) team is Code and Theory’s enterprise practice built to close the gap between technology investment and customer experience outcomes.

Led by Adriana Rubio, former Accenture executive, EXT helps organizations translate complex Adobe, martech, and AI ecosystems into clarity, efficiency, and growth.

We don’t add tools to your stack — we orchestrate them around the people who matter: your customers, employees, and internal stakeholders.

In under six months, EXT has already earned the trust of Adobe, Roku, and Target and is actively delivering on five global content supply chains, including Adobe’s largest worldwide implementation. The demand is real. The impact is immediate.

Experience Change — Explore Code and Theory

Code and Theory, part of Stagwell, unlocks transformative customer experiences, brand strategies and digital capabilities. We are where the C-Suite comes together to Experience Change.

Change and client logos preview screen

Code and Theory — Press and Accolades

  • Code and Theory Named 2025 B2B Agency of the Year, Ad Age
  • NBC's Big Board, Built by Code and Theory, Makes Election Results A Whole Lot Easier to Understand, Fast Company
  • Adriana Rubio Joins Code and Theory Network to Lead Enterprise Experience Transformation, Little Black Book
  • Thomson Reuters Unveils New Brand Evolution, Adweek
  • The New NFL App Keeps you Hooked on Football All Week Long, Fast Company
  • Code and Theory Named 2024 Business Transformation Agency of the Year, Ad Age

Book a meeting with Code and Theory at Adobe Accelerate 

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We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

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We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
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    All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.