Debut recognition in both reports underscores the agency’s leadership in integrating creativity, engineering and data to deliver measurable business outcomes.

New York, NY — November 3, 2025 — Code and Theory has been named a Major Player in the IDC MarketScape: Worldwide Experience Design Services 2025 Vendor Assessment (Doc #US52973225, October 2025) and the IDC MarketScape: Worldwide Experience Build Services 2025 Vendor Assessment (Doc #US52973125, October 2025).

The IDC MarketScapes assess the capabilities and strategies of leading providers, helping organizations design, build and optimize customer experiences across digital channels.

This marks the agency’s debut appearance in both reports, highlighting our growing leadership at the intersection of creativity, engineering and data where the next generation of experience transformation is taking shape.

Dan Gardner, Co-Founder of Code and Theory, says: “We believe this recognition underscores our belief that creative excellence and engineering precision must operate in sync to deliver business impact. We’ve built a system that connects creativity, data and technology, helping our clients design and build experiences that not only engage customers but also deliver measurable growth.”

What the IDC MarketScapes Said

Across both reports, IDC emphasizes a market shift toward partners capable of turning creative ideas into measurable business results. Leaders are excelling where creativity and technology converge, balancing innovation with outcomes and using data and AI to scale personalization and performance.

Experience Design Services

IDC recognized Code and Theory’s creative and strategic strength, noting “the vendor has strong digital offering design capabilities, a broad innovation network and strong organizational change capabilities.”

Reference clients praised Code and Theory for “its design excellence, its ability to drive business value for clients through design and its combination of pragmatism and creativity.”

Experience Build Services

IDC recognized Code and Theory’s technical and operational depth, noting “the vendor has strong capabilities in both personalization and data and analytics, and offers leading-edge implementation services.”

Reference clients further highlighted “the quality of its professionals, its balance of pragmatism and creativity and its client understanding and insight.”

How We Deliver Value

Across design and build, Code and Theory helps enterprises translate creativity and technology into measurable growth. Our orchestration of proprietary systems drives precision in delivery, intelligence in creativity and longevity in transformation.

How we deliver with precision and scale.

Our proprietary delivery model, Experience Design Supply Chain (XDSC), brings structure to creativity and turns ideas into scalable systems.

By uniting brand strategy, modular design and engineering workflows, we’re able to deliver consistency and speed without compromising craft. It’s how we move from concept to launch with the same precision as the products we build.

How our creativity learns and adapts.

Creative Intelligence Infrastructure (CII) is where creativity meets intelligence combining behavioral data, adaptive design and AI to help ideas evolve in real time.

This gives brands a living feedback loop ensuring every experience learns from its audience and performs better with each interaction.

How we enable sustainable enterprise transformation.

The Enterprise Experience System (EXS) connects creativity to the enterprise by aligning brand identity, customer insight and technology into a single operational framework.

EXS enables organizations to scale transformation beyond individual campaigns to deliver lasting business impact.

Our Broader Momentum

Code and Theory has had one of its most impactful years yet. The agency was recently named, for the first time, to Forrester’s Commerce Services Landscape, Q3 2025, reflecting its growing role in shaping the future of commerce. It also earned 6x Agency of the Year honors (Ad Age, ANA, Digiday, The Drum, Campaign and Shortys) and continues to deliver award-winning digital experiences and campaigns for NFL, NBC, JPMorganChase, Thomson Reuters, Amazon and more than 30 additional Fortune 500 companies.

Both MarketScape reports are available to IDC customers or can be purchased online here. 

Get in touch to discuss your next project or learn more about the IDC Report. 

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About Code and Theory

The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, implementing the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.