Press | November 3rd 2025

Code and Theory Named a Major Player in IDC MarketScapes for Experience Design and Experience Build Services

New York, NY — November 3, 2025 — Code and Theory has been named a Major Player in the IDC MarketScape: Worldwide Experience Design Services 2025 Vendor Assessment (Doc #US52973225, October 2025) and the IDC MarketScape: Worldwide Experience Build Services 2025 Vendor Assessment (Doc #US52973125, October 2025).

The IDC MarketScapes assess the capabilities and strategies of leading providers, helping organizations design, build and optimize customer experiences across digital channels.

Dan Gardner, Co-Founder of Code and Theory, says: “We believe this recognition underscores our belief that creative excellence and engineering precision must operate in sync to deliver business impact. We’ve built a system that connects creativity, data and technology, helping our clients design and build experiences that not only engage customers but also deliver measurable growth.”

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How We Deliver Value

Across design and build, Code and Theory helps enterprises translate creativity and technology into measurable growth. Our orchestration of proprietary systems drives precision in delivery, intelligence in creativity and longevity in transformation.

How we deliver with precision and scale.

Our proprietary delivery model, Experience Design Supply Chain (XDSC), brings structure to creativity and turns ideas into scalable systems.

By uniting brand strategy, modular design and engineering workflows, we’re able to deliver consistency and speed without compromising craft. It’s how we move from concept to launch with the same precision as the products we build.

How our creativity learns and adapts.

Creative Intelligence Infrastructure (CII) is where creativity meets intelligence combining behavioral data, adaptive design and AI to help ideas evolve in real time.

This gives brands a living feedback loop ensuring every experience learns from its audience and performs better with each interaction.

How we enable sustainable enterprise transformation.

The Enterprise Experience System (EXS) connects creativity to the enterprise by aligning brand identity, customer insight and technology into a single operational framework.

EXS enables organizations to scale transformation beyond individual campaigns to deliver lasting business impact.

Our Broader Momentum

Code and Theory has had one of its most impactful years yet. The agency was recently named, for the first time, to Forrester’s Commerce Services Landscape, Q3 2025, reflecting its growing role in shaping the future of commerce. It also earned 6x Agency of the Year honors (Ad Age, ANA, Digiday, The Drum, Campaign and Shortys) and continues to deliver award-winning digital experiences and campaigns for NFL, NBC, JPMorganChase, Thomson Reuters, Amazon and more than 30 additional Fortune 500 companies.

Get in touch to discuss your next project. 

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About Code and Theory

The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, implementing the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

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We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
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    Code and Theory

    All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.