Adobe Summit 2026 With Code and Theory
What
Adobe SummitWhere
Las VegasWhen
Adobe gives enterprises extraordinary capability. Code and Theory makes it real.
For 25 years, we’ve helped C-suites — CMOs, CTOs, CDOs, CFOs — turn that capability into customer experiences through the systems, products, and creative work that make transformation stick.
At Adobe Summit 2026, we showcased what happens when strategy, creative, and technology move as one.
We brought the first-ever AI-powered table tennis experience with our Open Invitational—an activation that brought Code and Theory’s vision of coherence to life. Everyone that stopped by the booth was able to grab a paddle and see first-hand how syncing data, creative and operations turns disconnected tools into compounding performance.
We Brought Elite Champions to Adobe Summit
We brought some serious star power to Las Vegas. Olympian and six-time U.S. Table Tennis National Champion Lily Zhang, international pro and community builder Daniely Rios, and NFL legend Terrell Owens all joined us at Summit — and competed against anyone up for the challenge.
From the booth to the conference floor, all three athletics were in the mix: playing, competing and connecting. Whether you were able to catch them in a session, at an event, or across the table at The OPEN, this was a unique experience for attendees to go head-to-head with the best.
The table was set. Everyone came ready to play.
Interested in learning more about the power of Adobe + Code and Theory?
We Execute the Transformation Adobe Makes Possible
For 25 years, Code and Theory has sat at the intersection of creativity and technology — helping the world's most ambitious brands navigate change, avoid fragmentation, and come out ahead. That experience shapes everything about how we work with Adobe.
We're not just familiar with the Adobe stack. We've built inside it, developed solutions native to it, and co-created with Adobe directly. Our clients — from the NFL to JPMorganChase — are the organizations getting the most from their Adobe investment, because we bring more than technical expertise. We bring the creative and strategic leadership that turns platform capability into experiences people actually want.
That's a different kind of partnership. And at Summit, you saw what only Code and Theory can produce.
Code and Theory - Trusted by the World's Most Ambitious Brands
Code and Theory, part of Stagwell, exists to turn change into advantage. By fusing creativity, technology, and design, we build systems that bring together the C-Suite to Experience Change.
Code and Theory, part of Stagwell (NASDAQ: STGW), exists to turn change into advantage. By fusing creativity, technology, and design, we build systems that bring the C-Suite together, increase coherence, and drive business impact at scale.
13 Agency honors in the last year, including:
Adweek Innovation Agency of the Year (2025)
2x Fast Company Most Innovative Company (2025)
Ad Age B2B Agency of the Year (2025)
Ad Age Business Transformation Agency of the Year (2024)
ANA B2B Agency of the Year (2024, 2025)
Global Ace Awards Creative Agency of the Year (2024, 2025)
Campaign Digital Innovation Agency of the Year (2025)
Shorty Awards Innovation Agency of the Year (2025)
Digiday Innovation Agency of the Year (2025)
The Drum's Agency to Watch (2025)
Code and Theory — In The Press
- Inside Time Magazine's AI Overhaul, Adweek
- How the NFL app keeps you hooked all week long, Fast Company
- ‘Search is everywhere’: How JBL is retooling its search efforts for AI, Marketing Brew
- NBC's Big Board makes election results a whole lot easier to understand, Fast Company
AI is the biggest shift in the attention economy since social media. Pressure to deliver is off the charts. Let's build a lasting solution together.
