Bustle Digital Group

Scary Mommy: Not Your Mom's Mag

1

Background

Scary Mommy lives to sing about the unvarnished truths of motherhood. Built for the TikTok generation, its new design subverts 1950s-era wholesomeness to deliver bawdy, uproarious, and raw stories for mothers of all stripes.

2

Strategy

ScaryMommy_CodeandTheory
ScaryMommy_Codeandtheory_Websiteshot

The site design rejects the now standard-issue neutral palettes and orderly grids in favor of asymmetry, playful use of vintage signage, and gameshow imagery. The “Wheel of Feels,” feature transforms a standard accordion menu into a playful and whimsical way to explore content—you never know what you’re going to get, but something tasty, to be sure.

Strong fonts stand bold against joyful colors as users seamlessly navigate through different curated sections on the site, from news to all things entertainment.

3

Execution

As part of Code and Theory’s highly extensible card system, Scary Mommy’s refresh demonstrates how common content components combined with a radical brand identity can deliver a highly differentiated experience, ultimately encouraging and championing user adoption.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module
Tipico

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

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  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

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Galleri| Introducing a Revolutionary Medical Feat to the Market

Galleri

<p>Galleri</p>

Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

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Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

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Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

 2023

Says a Lot —

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