adidas Superstar

Change Is A Team Sport



From Run DMC to Kareem Abdul-Jabbar, the iconic Adidas Superstar has always been a shoe worn by those who changed the game. To celebrate its 50th anniversary, we developed a campaign that rallied an all-star cast of today’s change makers to inspire the next generation of game changers.

Through collaborative media, tech and creative planning, consumers were invited into the worlds of people creating change across the global. The experience spanned the end-to-end consumer journey and helped seamlessly move consumers through to conversion.

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An Immersive Experience

An interactive AR team mural connected in-store, print and out of home to an immersive digital world. All consumers had to do was scan their phones over any Superstar team members and have an augmented reality powered dialogue with the celebrities featured in the campaign.

AR superstar


History Through Storytelling

An ever evolving publishing hub featured in depth editorial around grass roots change movements like the LA’s Compton Cowboys and France's LGTBQ+ skate group Skateism. Throughout the experiences, the shoe’s 50 year product history was woven into the narrative balancing both ecomm and storytelling.

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Measurement & Results

Continual optimization and targeting created a personalized route to conversion for consumers. By creating a seamless route to .com, on launch week alone, .com traffic exceeded benchmarks by 314%.

Extensive KPI and benchmark tracking enabled us to gain a deeper understanding into what type of content or change making talent performed best for .com conversion. Content targeting was then optimized to these findings in order to help strengthen the conversion journey for the brand’s largest commercial release in its history.

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Evolving E-Commerce To Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Bustle Digital Group - Gawker

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An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

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Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

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Artists don't just make art. They make money too.

Building a bigger funnel to help artists grow on Spotify.

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College Board| Positioning The College Board As An Integrated Partner For Students

Transfiguring An Integrated Student, Parent And Educator Experience

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Transfiguring an integrated student, parent and educator experience.

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Elevating the site experience for a crypto pioneer.

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Coned Additional

Building a future vision for Clean Energy in New York

ConEd tapped us as AOR to lead an integrated, purpose-driven marketing partnership to educate a multitude of audiences

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  • A new brand strategy that ties ConEd’s clean energy vision to its purpose
  • An integrated creative campaign to showcase ConEd’s clean energy vision to its customers
Award WebbyW3 0031Ad Age 0023


  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

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