Xywav

A Flexible Component Library for the Jazz Brand

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The Overview

The Xywav set of sites offers a full-range of flexible components to accommodate all content and regulatory-approved needs for a pharmaceutical brochureware website. Using Wordpress, included are a wide range of components that include above-the-fold featured content with images or video, 3-up modules, full-bleed video, data visualization, forms, rich text, and more. The components can be quickly styled specific to the clients’ brand look and feel while retaining their structure and functionality. Mobile-friendly design that works across breakpoints ensure a consistent, engaging experience across all devices.

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Homepage

Features

We designed a range of features, including: an emergency banner across the top of the page; sticky navigation that can accommodate a logo, sign-up CTA, and a maximum of five main items with the potential for dropdown menus; above the fold feature content that can accommodate an image or video; large promo module; 3-up module; full-bleed video; and "learn more" links.

Flexible Components

Most components can be placed anywhere on the page to allow for your specific content needs.

Data Visualizations

Features such as icons, bulleted lists, numbered lists, tables, and images allow for precise story-telling.

For long pages, the progress bar tracks the user’s progress down the page providing a visual queue to the reader.

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Mobile

We created a mobile-friendly design that works across breakpoints ensure a consistent, engaging experience across all devices. During development, we tried and tested techniques such as finger swiping cards or charts and tables are employed across the site.

Collapsing, hamburger navigation allows for the maximum viewport space, easy to finger tap navigation headings, and a prominent “Have Questions” form promo are available to guide the user throughout the site.

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Themes

Specific aspects of content types can be configured to adjust their look-and-feel to provide some contrast to sections of the site without requiring developer intervention.

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Defining the Route of Fashion

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

ConEd | Building a future vision for Clean Energy in New York

Bustle Digital Group | Gawker | Don't call it a comeback

Legence | Legence Website | Designing the digital presence for a new brand

Bustle Digital Group | Scary Mommy: Not Your Mom's Mag

Bustle Digital Group | Fatherly: From Dude to Dad

College Board | Positioning the College Board as an Integrated Partner for Students

Rally | Elevating the site experience for a crypto pioneer.

PGIM | Unifying PGIM's Global Asset Management Network

J.P. Morgan | The First End-To-End Digital Platform in Commercial Real Estate

KYLA Kombucha | Elevating a beverage brand's positioning and creative strategy.

Washington Football Team | Charting a New Path for an Iconic Institution. Together.

SOM | Designing a Site For The Legacy of Architecture’s Most Prolific Firm

CBRE | The digital infrastructure for the biggest commercial real-estate firm

Amazon Ads | A campaign as big as Amazon

Bustle Digital Group | Mic | Stories that fuel curiosity, creativity, and change

adidas Superstar | Change Is A Team Sport

Bustle Digital Group | Modern Storytelling for Bustle Digital Group

Dean & Deluca | Connected Physical and Digital Gourmet Grocery Experiences

adidas Running | Bringing In-The-Moment Running Experiences to Boost Product Discovery

Vogue | A Fresh New Look for Vogue.com

The Commonwealth Fund | Rebuilding a 100-year-old Foundation for the Next Century

William Hill Estate | Putting Chardonnay on Trend

adidas Originals James Harden | Launching the Next Chapter in Adidas Basketball

Scarlet | Launching an On-Demand Healthcare Offering During a Pandemic

National Council on Aging (NCOA) | A Personalized Digital Experience for America's Older Adults

Xywav | A Flexible Component Library for the Jazz Brand

Mailchimp | Launching the New Digital Home for Tomorrow's Filmmakers

MetLife Investment Management | A New Platform for the Industry Powerhouse

The Venetian | Redefining Luxury in Las Vegas

Nexstar Media Group | Helping 130+ Local News Stations Transition to Digital

Mailchimp | A Digital Platform for Emerging Writers and Creators

Giffords | Launching a Powerful Resource to Spark Action on Gun Violence

Xerox | Making Now Work: A New Campaign for a New Time

Theodore Roosevelt Presidential Library | Defining the New Digital Museum Experience

Input | A Brand New Destination About Technology in Our Lives

Nylon | Re-introducing an Iconic Publishing Brand

Sky Italia | A Modern Digital Experience for the Italian Media Platform

Get in Touch

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    62nd Floor

    New York, NY 10007

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Continue toSays a LotThe Things We Make

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Latest

News — 

Code and Theory’s Dan Gardner named Campaign US 40 Over 40 honoree

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AIGA Eye on Design | The Era of Rebellious Web Design Is Here

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Webby Awards | Code and Theory Named Webby Winner in 26th Annual Webby Awards

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The Drum | Adland's reaction to Musk's $44bn Twitter deal: 'a major disruption to its ad business'

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ESPN | Washington Commanders: Inside the NFL franchise's search for a new nickname and logo

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The Washington Post | Becoming the Commanders: How Washington's NFL team found its new name

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Ad Age | Washington Football Team Becomes the Washington Commanders

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The Washington Post | The Washington Football Team's 18-month rebrand was extensive. Now the hard part begins.

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions