Amazon Ads

A campaign as big as Amazon.

1

Background

Amazon Ads’ first ever global, 360° campaign was a true statement of intent. Titled “Your brand. Their world.” The work spanned digital video, out-of-home, audio, social, and display to further establish Amazon Ads as a powerful new player in the advertising solution space. Building on our recent rebranding efforts, ‘Your brand. Their world.” offered a vivid look at the impressive way Amazon can help connect customers and brands.

2

A Global, 360° Campaign

In the end, this paean to the power of brand advertising showed how Amazon Ads’ immersive touch points can help marketers meet consumers in their moment and play a seamless part in their passions.
Amazon Ads Sizzle

Unlike anything Amazon Ads had ever done before, Code and Theory created this campaign used striking visuals and idiomatic language to speak to marketers and agency professionals — stripping away metrics and marketing jargon to focus on the recognizable worlds and real people their brand could reach.

The campaign represented a big opportunity to reorient Amazon Ads, moving their creative output away from product-forward messaging and towards immersive, impactful campaign-level thinking. We weren’t showing or selling product search and display ads; we were telling an ambitious story about the types of brands Amazon can serve, including aspirational, non-endemic industry leaders like 20th Century Fox, Mitsubishi, Mastercard, and more. Amazon Ads showcased that they can reach customers when they're streaming, gaming, listening and reading through their well-established properties like Twitch, Fire TV, Prime Video, Amazon Music and more.

In this way, “Your brand. Their world.” offered its audience an entirely new perspective on brand advertising — even as it maintained a core tenet of Amazon’s outlook: putting customers first.

In the end, this paean to the power of brand advertising showed how Amazon Ads’ immersive touch points can help marketers meet consumers in their moment and play a seamless part in their passions.

Amazon Ads 5

3

What We Did

Out of Home | “Your brand. Their world.” played at the center of the advertising universe — taking over the Times Sq. Spectacular, Marriott Marquee, Hudson Yards, Link NYCs, and bus shelters around the city during Advertising Week.

Display Banners | We splashed display across popular digital spaces, from Adweek to Spotify to Rolling Stone.

Social Media | And across social, we showed what separates Amazon Ads: a chance to connect in the moments that matter.

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Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

ConEd | Building a future vision for Clean Energy in New York

Bustle Digital Group | Gawker | Don't call it a comeback

Legence | Legence Website | Designing the digital presence for a new brand

Bustle Digital Group | Scary Mommy: Not Your Mom's Mag

Bustle Digital Group | Fatherly: From Dude to Dad

College Board | Positioning the College Board as an Integrated Partner for Students

Rally | Elevating the site experience for a crypto pioneer.

PGIM | Unifying PGIM's Global Asset Management Network

J.P. Morgan | The First End-To-End Digital Platform in Commercial Real Estate

KYLA Kombucha | Elevating a beverage brand's positioning and creative strategy.

Washington Football Team | Charting a New Path for an Iconic Institution. Together.

SOM | Designing a Site For The Legacy of Architecture’s Most Prolific Firm

CBRE | The digital infrastructure for the biggest commercial real-estate firm

Amazon Ads | A campaign as big as Amazon

Bustle Digital Group | Mic | Stories that fuel curiosity, creativity, and change

adidas Superstar | Change Is A Team Sport

Bustle Digital Group | Modern Storytelling for Bustle Digital Group

Dean & Deluca | Connected Physical and Digital Gourmet Grocery Experiences

adidas Running | Bringing In-The-Moment Running Experiences to Boost Product Discovery

Vogue | A Fresh New Look for Vogue.com

The Commonwealth Fund | Rebuilding a 100-year-old Foundation for the Next Century

William Hill Estate | Putting Chardonnay on Trend

adidas Originals James Harden | Launching the Next Chapter in Adidas Basketball

Scarlet | Launching an On-Demand Healthcare Offering During a Pandemic

National Council on Aging (NCOA) | A Personalized Digital Experience for America's Older Adults

Xywav | A Flexible Component Library for the Jazz Brand

Mailchimp | Launching the New Digital Home for Tomorrow's Filmmakers

MetLife Investment Management | A New Platform for the Industry Powerhouse

The Venetian | Redefining Luxury in Las Vegas

Nexstar Media Group | Helping 130+ Local News Stations Transition to Digital

Mailchimp | A Digital Platform for Emerging Writers and Creators

Giffords | Launching a Powerful Resource to Spark Action on Gun Violence

Xerox | Making Now Work: A New Campaign for a New Time

Theodore Roosevelt Presidential Library | Defining the New Digital Museum Experience

Input | A Brand New Destination About Technology in Our Lives

Nylon | Re-introducing an Iconic Publishing Brand

Sky Italia | A Modern Digital Experience for the Italian Media Platform

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Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions