Amazon Ads

Making Amazon Essential for Every Ad Buy



Amazon Ads’ first ever global, 360° campaign was a true statement of intent. Titled “Your brand. Their world.” The work spanned digital video, out-of-home, audio, social, and display to further establish Amazon Ads as a powerful new player in the advertising solution space. Building on our recent rebranding efforts, ‘Your brand. Their world.” offered a vivid look at the impressive way Amazon can help connect customers and brands.

Screen Shot 2023 03 02 at 10 43 48 AM


A Global, 360° Campaign

In the end, this paean to the power of brand advertising showed how Amazon Ads’ immersive touch points can help marketers meet consumers in their moment and play a seamless part in their passions.
Amazon Ads Sizzle

Unlike anything Amazon Ads had ever done before, Code and Theory created this campaign used striking visuals and idiomatic language to speak to marketers and agency professionals — stripping away metrics and marketing jargon to focus on the recognizable worlds and real people their brand could reach.

The campaign represented a big opportunity to reorient Amazon Ads, moving their creative output away from product-forward messaging and towards immersive, impactful campaign-level thinking. We weren’t showing or selling product search and display ads; we were telling an ambitious story about the types of brands Amazon can serve, including aspirational, non-endemic industry leaders like 20th Century Fox, Mitsubishi, Mastercard, and more. Amazon Ads showcased that they can reach customers when they're streaming, gaming, listening and reading through their well-established properties like Twitch, Fire TV, Prime Video, Amazon Music and more.

In this way, “Your brand. Their world.” offered its audience an entirely new perspective on brand advertising — even as it maintained a core tenet of Amazon’s outlook: putting customers first.

In the end, this paean to the power of brand advertising showed how Amazon Ads’ immersive touch points can help marketers meet consumers in their moment and play a seamless part in their passions.


What We Did

Out of Home | “Your brand. Their world.” played at the center of the advertising universe — taking over the Times Sq. Spectacular, Marriott Marquee, Hudson Yards, Link NYCs, and bus shelters around the city during Advertising Week.

Display Banners | We splashed display across popular digital spaces, from Adweek to Spotify to Rolling Stone.

Social Media | And across social, we showed what separates Amazon Ads: a chance to connect in the moments that matter.

IMG 2949
IMG 2951
IMG 2952
Meta Image 1200x627

Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

Read More
  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems
Black BoxBlack BoxBlack Box


  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
Untitled design

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work


Says a Lot —


News — 

CampaignLive | Behavior as a prompt: Why AI’s ability to anticipate will change business forever

News — 

Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

News — 

Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

News — 

Figma Names Code and Theory as Launch Partner in New Service Partner Program

News — 

Scout by Sutter Health™ Launches an App Focused on Resilience Building for Youth and their ‘Champions’, Built by Code and Theory

News — 

Code and Theory Network Wins Six W3 Awards

News — 

Facing the Future: A Guide to AI and Design Transformation

News — 

Amazon Ads Debuts First Small Business-Targeted Campaign