Amazon Ads

Matching the right customers, with the right businesses, right away

Services

  • Audience Research
  • Campaign Strategy
  • Campaign Idea
  • Broadcast Production
  • Video and Photography

Small businesses forever need new customers. Amazon already has them.

Amazon partnered with us to develop a campaign that would convince entrepreneurs to put their faith in Amazon Ads — proving to small business owners that this mega brand was a colossal collaborator, not a corporate competitor.



Enter Ads That Work as Hard as You Do: a campaign that found common ground between the world’s biggest business and the world’s small businesses, by bringing new customers closer than they could have ever imagined.

Impact

  • +26% Increase in ad revenues in Q3 (totaling more than $12 billion)
  • 818M Impressions from global campaign
  • 700K Website visits directed from campaign
  • Small businesses using Amazon Ads attributed +26% of their sales to Amazon Ads
  • +66% Lift in unaided brand awareness
  • B2B Campaign of the Year in The Drum Awards and 3x Gold Winner in the ANA Ace Awards

Key Takeaways

  1. Doubled traffic to Amazon Ads' dot com destination
  2. Harnessed Amazon's customer data to support SMB's in reaching their target audiences
  3. Produced a global, integrated campaign in less than six months
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Understanding the landscape

Over 90% of businesses are small businesses. To earn the trust and ad dollars of this massive, multi-hyphenate audience, we first had to understand them.

So we led focus groups, conducted social listening, and dove into the latest economic data. What we discovered was a community of hard workers who wear every hat. They needed solutions that are flexible, scalable, and work fast. Just like them.

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Delivering the message

We meticulously built our campaign, "Ads That Work as Hard as You Do," upon a shared language: hard work.

Our platform honored the nonstop effort of small business owners everywhere — and promised we would be worthy of it. Our execution proved it, with a unique visual metaphor that showed new customers are never more than an arm's length away with Amazon Ads.

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Given that this is the first large scale campaign Amazon Ads ran against a brand new audience, it’s thrilling to have exceeded expectations across visitations, video engagement, and brand.
Mallory Foster | Brand Manager, Amazon Ads

Harnessing data and driving impact

It’s one thing to talk about hard work. We knew Amazon had the bonafides to back it up.
Because Amazon isn’t just an ad platform; it’s a people platform where customers shop, stream, read, listen, search and even more.

Our campaign tapped into this truth, demonstrating how Amazon’s data and insights ensure every ad works hard.

Amazon Ads Ads That Work As Hard As You Do Pets

From corporate competitor to colossal collaborator

Ads That Work as Hard as You Do was another high-performing collaboration between our agency and Amazon Ads — one that showed the best way bring Amazon Ads closer to its audience, was by bringing its audience closer to their customers.

Fueling the Automotive Future

We bring over two decades of experience building and designing digital experiences for automotive giants and disruptors.

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Recognition

  • Code and Theory

    Ad Age A-List

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    Best in Marketing for Brand Campaign - Year in Preview
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    ANA B2s

    B2B Agency of the Year

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Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

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All Work

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Kaplan | Transforming the Digital Ecosystem of a Major Education Provider

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ConEd | Building A Future Vision For Clean Energy In New York

Party City | Turning a Brick-and-Mortar Mainstay Into an Online Phenom

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Washington Football Team | Charting A New Path For An Iconic Institution

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The Commonwealth Fund | Rebuilding a 100-Year-Old Foundation for the Next Century

National Council on Aging (NCOA) | A Personalized Digital Experience For America's Older Adults

adidas Superstar | Change Is A Team Sport

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The Venetian | Redefining Luxury in Las Vegas

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William Hill Estate | Putting Chardonnay On Trend

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PGIM | Unifying PGIM's Global Asset Management Network

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CBRE | Building A Digital Infrastructure A Major Real-Estate Firm

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We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions