Mailchimp

Launching the New Digital Home for Tomorrow's Filmmakers

1

Background

After SXSW was canceled due to the coronavirus epidemic, Mailchimp approached Code and Theory to create a global digital destination for the 70+ short films that were slated to premiere during the festival. As a creative agency, we knew the opportunity to help other creatives — from high schoolers to professional filmmakers alike — was bigger than us. Tasked with a seven-day deadline and a newly remote team, we immediately sprang into action.

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2

Solution

After quickly developing an agile working model, we crafted a bold visual identity system, pulling references from Mailchimp’s winking monkey, the iconic yellow subtitles found in foreign films, and film festival motifs such as wristbands. In parallel, we immediately began prototyping and then as the design coalesced, Code and Theory aligned with Mailchimp's technical team's requirements, quickly designing a single page application within a few days on their internal servers. Twice-daily scrums and client feedback sessions allowed us to quickly address issues that were raised and port the codebase to Mailchimp's infrastructure seamlessly. The result? A simple yet bold, immersive experience that keeps the focus squarely on the films and creates a much-needed sense of creative community.

3

The Conclusion

The successful launch of #SupportTheShorts proves the magic that can happen when agility, clear communication, and a shared sense of purpose converge.

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Amazon

Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

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  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems
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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work

 2023

Says a Lot —

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