Launching the New Digital Home for Tomorrow's Filmmakers



After SXSW was canceled due to the coronavirus epidemic, Mailchimp approached Code and Theory to create a global digital destination for the 70+ short films that were slated to premiere during the festival. As a creative agency, we knew the opportunity to help other creatives — from high schoolers to professional filmmakers alike — was bigger than us. Tasked with a seven-day deadline and a newly remote team, we immediately sprang into action.

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After quickly developing an agile working model, we crafted a bold visual identity system, pulling references from Mailchimp’s winking monkey, the iconic yellow subtitles found in foreign films, and film festival motifs such as wristbands. In parallel, we immediately began prototyping and then as the design coalesced, Code and Theory aligned with Mailchimp's technical team's requirements, quickly designing a single page application within a few days on their internal servers. Twice-daily scrums and client feedback sessions allowed us to quickly address issues that were raised and port the codebase to Mailchimp's infrastructure seamlessly. The result? A simple yet bold, immersive experience that keeps the focus squarely on the films and creates a much-needed sense of creative community.


The Conclusion

The successful launch of #SupportTheShorts proves the magic that can happen when agility, clear communication, and a shared sense of purpose converge.

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Evolving E-Commerce To Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Bustle Digital Group - Gawker

Gawker | Don't Call It A Comeback.

An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

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We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

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Artists don't just make art. They make money too.

Building a bigger funnel to help artists grow on Spotify.

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Transfiguring An Integrated Student, Parent And Educator Experience

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Coned Additional

Building a future vision for Clean Energy in New York

ConEd tapped us as AOR to lead an integrated, purpose-driven marketing partnership to educate a multitude of audiences

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  • A new brand strategy that ties ConEd’s clean energy vision to its purpose
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Award WebbyW3 0031Ad Age 0023


  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

Says a Lot —


News — 

Ad Age | Top 5 Diversity, Equality, and Inclusion Efforts To Know About Right Now

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PRNewswire | Stagwell (STGW) Digital-First Creative Agency Code and Theory Launches Industry's First Holistic Inclusive Design and Marketing Strategy Discipline

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Ad Age | Marketing In The Metaverse —What Science Fiction Can Teach Brands About Web3

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Code and Theory’s Dan Gardner named Campaign US 40 Over 40 honoree

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Muse by Clio | Don't Talk to Me About NFTs and the Metaverse

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AIGA Eye on Design | The Era of Rebellious Web Design Is Here

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Webby Awards | Code and Theory Named Webby Winner in 26th Annual Webby Awards

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The Drum | Adland's reaction to Musk's $44bn Twitter deal: 'a major disruption to its ad business'