Mailchimp

Launching the New Digital Home for Tomorrow's Filmmakers

1

Background

After SXSW was canceled due to the coronavirus epidemic, Mailchimp approached Code and Theory to create a global digital destination for the 70+ short films that were slated to premiere during the festival. As a creative agency, we knew the opportunity to help other creatives — from high schoolers to professional filmmakers alike — was bigger than us. Tasked with a seven-day deadline and a newly remote team, we immediately sprang into action.

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2

Solution

After quickly developing an agile working model, we crafted a bold visual identity system, pulling references from Mailchimp’s winking monkey, the iconic yellow subtitles found in foreign films, and film festival motifs such as wristbands. In parallel, we immediately began prototyping and then as the design coalesced, Code and Theory aligned with Mailchimp's technical team's requirements, quickly designing a single page application within a few days on their internal servers. Twice-daily scrums and client feedback sessions allowed us to quickly address issues that were raised and port the codebase to Mailchimp's infrastructure seamlessly. The result? A simple yet bold, immersive experience that keeps the focus squarely on the films and creates a much-needed sense of creative community.

3

The Conclusion

The successful launch of #SupportTheShorts proves the magic that can happen when agility, clear communication, and a shared sense of purpose converge.

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Award WebbyW3 0031Ad Age 0023

Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

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    New York, NY 10007

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  • Find Us

    One World Trade Center,
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    New York, NY 10007

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