News | June 14th 2024

Code and Theory Named ANA B2B Agency of the Year

NEW YORK, NY – Code and Theory was named B2B Agency of the Year in the ANA B2 Awards. The ANA (Association of National Advertisers) annual award recognizes the agency that best “represents a diverse portfolio of expertise, and the effective implementation of business marketing solutions and thought leadership in the B2B marketing field.”

Code and Theory is leading the technological revolution in B2B. The agency’s balanced team (50% creatives and 50% engineers) ensures a multidisciplinary approach to each project, blending AI, communications, design and technology from start to finish. The agency grew steadfast in its B2B partnerships with Amazon Ads, Microsoft, JPMorgan Chase, Clover, Thomson Reuters and ETS.

Code and Theory has also recently been recognized as:

  • Ad Age 2024 Business Transformation Agency of the Year

  • Fast Company Design Agency of the Year Honoree

  • Creative Agency of the Year at the Ace Awards

  • B2B Campaign of the Year at The Drum Awards for Amazon Ads

  • Gold and Bronze winners at New York Festivals for innovation, technology and data storytelling for its creation of the Big Board for NBC Universal


Plus, Code and Theory received an additional seven B2 awards for its work with Amazon Ads and Volvo Trucks.

ANA B2 B Winner Hero

Code and Theory tailors technology-first, creative solutions, reducing complexity and accelerating long-term growth — all at speed and scale. In the last year, the agency delivered groundbreaking B2B solutions and impact:

  • +26% in Amazon’s global ad revenues in Q3, totaling more than $12 billion (part of a larger Amazon partnership since 2021) (Explore the Amazon Ads case study)

  • +63% in qualified leads on Morgan Stanley at Work after a complete website redesign (part of a five-year relationship)

  • +28% in engagement YoY on Microsoft’s Windows Commercial experience as part of an ongoing strategy, design and marketing partnership

  • +350% in visitors at launch for Volvo Trucks’ new website, part of Volvo’s biggest launch in 25 years, anchored by a redesigned web experience and digital reveal (Explore the Volvo Trucks case study)

  • Shaped and launched Thomson Reuters’ first global rebrand in 16 years (Explore the work)


ANA CEO Bob Liodice says, “The ANA Masters of B2B Marketing is a celebration of the very best in B2B. Code and Theory proved that by infusing technology-first thinking into everything they create for their clients was worthy of this year’s top honors. Congratulations to them, their clients and all of this year’s winners.”

Dan Gardner, co-founder and executive chairman of Code and Theory says: “Too often, B2B marketers are focused on solving yesterday’s problems. We’re dedicated to helping solve our clients' biggest challenges with an eye on the future and focusing on long-term value. ”

Michael Treff, Code and Theory CEO, says: “This recognition is a huge testament to our outstanding clients and endlessly curious teams at Code and Theory who are relentless about driving impact for our clients. We are honored to be recognized, and consider our true success to be the success of our clients as they navigate the many seismic shifts happening in their businesses.”

Amazon Ads Award Show 6

About Code and Theory Network

Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell Group is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, JPMorgan Chase, Microsoft, MSNBC, NFL, Pfizer and Zappos. For more, visit codeandtheory.com

Code and Theory is a technology-first creative agency and Ad Age's 2024 Business Transformation Agency of the Year. Say hello.

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We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

Careers at

Code and Theory

All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.