Vice

VBS.tv

Magazine Publisher Seeks to Extend Reach

When Vice Magazine, a leading voice in countercultural publishing, sought to extend their media reach into online broadcast, they turned to Code and Theory. The alternative magazine publisher wanted to produce an alternative to traditional network television, with content that covered a range of topics from entertainment to international news reportage.

VBS.tv was born.

Culture Savvy Meets Tech Savvy

Building an engaging and interactive experience required cultural relevance and technical know-how. Code and Theory was well-positioned to take charge. We designed and developed a highly customized broadband Flash video destination for VBS.tv, with the tag line “Rescuing you from television's deathlike grip.”

Using Brightcove's video player, VBS.tv provided the feeling of being in front of one's own TV, with fast access to a wide range of news, music, travel, and other video content straight from the pages of Vice Magazine. The content was sorted into relevant channels and a custom onscreen guide that also allowed users to search all of the videos for exactly what they are looking for.

A Context for Communication

Providing a space to consume content is just a part of what an online experience can be. VBS.tv also included hooks for viewers and would-be producers to engage with Vice as well as each other. An integrated email list kept visitors in touch with what's new in each show. Users used built-in chat features to share thoughts and interact live on the site. Changeable backgrounds, variable video sizes, a user-controlled list of favorites, and sharing capabilities further enhanced VBS.tv's unique broadband Flash video experience.

The Results Are In

By 2009, VBS.tv had served content to over 2.5 million unique visitors and 5 million visits, according to an independent analytics company. The launch was a thoughtful and highly effective step forward for the international media brand.

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The Ritz-Carlton

Redefining the Legacy of Luxury for a Powerhouse in Hospitality

The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.

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  • Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
  • Created a guest-centric site structure to facilitate booking, content exploration and discovery.
  • Strategy, design and launch in under one year.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module
Tipico

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

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  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

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Galleri| Introducing a Revolutionary Medical Feat to the Market

Galleri

<p>Galleri</p>

Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

Says a Lot —

Latest

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Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

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Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

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Figma Names Code and Theory as Launch Partner in New Service Partner Program

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Scout by Sutter Health™ Launches an App Focused on Resilience Building for Youth and their ‘Champions’, Built by Code and Theory

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Code and Theory Network Wins Six W3 Awards

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Facing the Future: A Guide to AI and Design Transformation

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Amazon Ads Debuts First Small Business-Targeted Campaign

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YETI Wins Fast Company Innovation By Design Award for Marketing