Magazine Publisher Seeks to Extend Reach

When Vice Magazine, a leading voice in countercultural publishing, sought to extend their media reach into online broadcast, they turned to Code and Theory. The alternative magazine publisher wanted to produce an alternative to traditional network television, with content that covered a range of topics from entertainment to international news reportage. was born.

Culture Savvy Meets Tech Savvy

Building an engaging and interactive experience required cultural relevance and technical know-how. Code and Theory was well-positioned to take charge. We designed and developed a highly customized broadband Flash video destination for, with the tag line “Rescuing you from television's deathlike grip.”

Using Brightcove's video player, provided the feeling of being in front of one's own TV, with fast access to a wide range of news, music, travel, and other video content straight from the pages of Vice Magazine. The content was sorted into relevant channels and a custom onscreen guide that also allowed users to search all of the videos for exactly what they are looking for.

A Context for Communication

Providing a space to consume content is just a part of what an online experience can be. also included hooks for viewers and would-be producers to engage with Vice as well as each other. An integrated email list kept visitors in touch with what's new in each show. Users used built-in chat features to share thoughts and interact live on the site. Changeable backgrounds, variable video sizes, a user-controlled list of favorites, and sharing capabilities further enhanced's unique broadband Flash video experience.

The Results Are In

By 2009, had served content to over 2.5 million unique visitors and 5 million visits, according to an independent analytics company. The launch was a thoughtful and highly effective step forward for the international media brand.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

Read More
  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

CASE CARD Blowout Top Image Size Image of 7680 432

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

Read More
Galleri| Introducing a Revolutionary Medical Feat to the Market



Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

Read More

Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Award WebbyW3 0031Ad Age 0023


  • Code and Theory

    Webby Awards

    Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    Agency A-List

All Work


Says a Lot —


News — 

Ringier | Leading International Media Company Ringier Appoints Stagwell’s (STGW) Code and Theory to Transform the Blick Brand

News — 

Code and Theory Takes the Stage at Web Summit Rio

News — 

PRNewswire | Code and Theory, a Stagwell (STGW) Network Company, is Building New Artificial Intelligence Capabilities with Oracle Cloud Infrastructure

News — 

PRNewswire | Stagwell (STGW) Marketing Cloud Taps Former Microsoft Chief Data Analytics Officer John Kahan, Code and Theory Chairman Dan Gardner as Advisors

News — 

PRNewswire | Code and Theory Network Agency Kettle Promotes Lauren Kushner to CEO

News — 

PRNewswire | Stagwell's Code and Theory Network Expands Its Digital Transformation and Engineering Globally with Addition of YML

News — 

Ad Age | Top 5 Diversity, Equality, and Inclusion Efforts To Know About Right Now

News — 

PRNewswire | Stagwell (STGW) Digital-First Creative Agency Code and Theory Launches Industry's First Holistic Inclusive Design and Marketing Strategy Discipline