Code and Theory teamed up with Goodby, Silverstein and Partners to create an interactive microsite promoting Netflix’s “Down in Front with Dana Carvey." The project promoted the launch of Netflix’s new service that allows subscribers unlimited streaming of movies and TV shows on their PCs. “Down in Front with Dana Carvey” is a collection of short comedy sketches in which Dana celebrates some of his favorite movies, and that are now available through Netflix’s new service.
As part of the promotion, Code and Theory worked to design and develop an interactive and animated Flash collage. Users can explore images and uncover hidden animations in the collage. Each section of the collage depicts a specific reference from a popular movie, but is left to the user to decipher.