The Verge

The Verge

After working with former Engadget Editor-in-Chief Joshua Topolsky on the re-imagined, Code and Theory was asked to partner on his latest venture, The Verge.

Hailed as one of the most successful blog launches of all time, The Verge offers users what no other tech publication did at the time: a balance of fast-breaking industry news, combined with deeply-immersive long-form content and a community element that unifies the site and serves as a new model for the web-first news organization.

The homepage is comprised of a visual series of content modules, optimized for mobile consumption—a meaningful portion of The Verge’s overall traffic. Users can quickly navigate between featured topics, reviews, product overviews, and original video and podcast content. Social integration is woven throughout the site wherever possible: from Facebook Connect authentication to forums, ensuring that Verge content can easily syndicate to create earned media opportunities that increase overall traffic.

One of the problems that had long been on our mind when it came to tech publishing was that the photography was often comprised of lackluster product imagery and a mash of different styles from different sources. To unify the look of the site and adjust the right amount of style, we designed an image overlay treatment inspired by the colorful sheen of silicon wafers.

Given The Verge’s unique content profile, we placed special focus on the article page to ensure editorial flexibility, and to provide an experience that could gracefully expand to serve a variety of articles—whether a 500-word product update, or a 5,000-word exposé.

Unique article chaptering features allow the reader to quickly navigate between sections of an article, and modular flexibility enables editors to create unique design treatments for featured editorials. All together, it’s a reading experience that has lived up to standard of The Verge’s award-winning coverage of everything that lies at the intersection of technology, science, art and culture.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

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  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

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Galleri| Introducing a Revolutionary Medical Feat to the Market



Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

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Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Award WebbyW3 0031Ad Age 0023


  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work


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