Charlie Rose's Digital Transformation
- ClientCharlie Rose
A Bold Website that Freshens Content for All Audiences
Rather than tiptoe into the digital age, Charlie Rose, a public television institution, decided to jump with both feet into the online marketplace of ideas and content. He asked Code and Theory to lead a project which would bring together over 4,000 hours of video and content from a long tenure in public television.
To manage the huge archive of video segments, Code and Theory developed a complete custom content management solution. It allowed editors to easily update show and guest information, as well as pull together segments from the video archive in an editorialized format.
Key Takeaways
Enhanced User Engagement and Personalization
Integrated Social Media Features
Strategic Content and Artist Promotion
Unprecedented Results
At the time of its launch, CharlieRose.com was unprecedented in terms of its scope. It was the largest video interview archive on the Internet, with free streams of over 4,000 hours of Charlie's interviews, all easily accessible by guest, topic, date, or keyword. The project represented over a year's worth of close collaboration between Code and Theory and the Charlie Rose team.
Charlie Rose described the result as “an unparalleled innovation that takes the mission of public television one step further. We are taking the idea of accessibility, the sharing of informed, provocative ideas, to an entirely new level.”
What We Did
Website
Platform
Technology
Content
Related work
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