Finlandia

Finlandia.com

Every global brand faces a unique challenge in digital.

Its main website has to translate its message and offerings to a global audience, but the design and user experience cannot sacrifice SEO or viewability on older browsers or devices.

In 2013, Finlandia Vodka debuted a global campaign that inspires consumers to toast the less ordinary aspects of life – and they wanted their global site to reflect that.

So, our challenge was to create a fully responsive digital experience accessible across all devices, browsers, and global audiences – without sacrificing the visually immersive story we wanted to tell.

1

DESIGNING A SITE LESS ORDINARY

Finlandia in context

The goal was to immerse the consumer in the Finlandia brand, taste, texture and lifestyle.

We would tell the overarching campaign story, while housing the nitty-gritty – the flavors, drink recipes, and information about Finlandia’s taste master and global mixologist.

The new campaign brought with it a distinct voice, a poetic interpretation of “the less ordinary aspects of life.” It was a world where nature came alive and anything can happen.

We were fortunate to have a photographer on the ground inFinland that could shoot custom imagery for the site. For example, big, bold shots of Finlandia’s Global Mixologist Pekka Pellinen demonstrating how to create unique cocktails became the main focus for the “Drinks” section.

We also were provided with beautiful photography from the global brand campaign by Wieden+Kennedy London.

2

SIMPLICITY AT A GLOBAL SCALE

All too often, big, cinematic sites are typically one-off campaign microsites – not platforms for international content.

In Finlandia’s case, we wanted to deliver that immersive, poetic, emotional feel, and have it work to tell the brand story on a global level.

We landed on a simple, clean, dynamic scrolling experience that breaks down all traditional notions of a global beverage brand site.

For example, a singular access point icon has replaced the fixed navigation, the Finlandia logo surfaces only when necessary, and product-specific sections like Drinks are more about cocktail inspiration than a generic recipe archive.

Other subtle details were layered in to surprise and delight visitors. For example, when you move your cursor on the landing page, the snowflakes follow your every move.

9359cd4cc674a79ee323cf91442805693159571d

3

BENEATH THE ICE AND SNOW

Our collaboration with Finlandia was a true partnership in every way.

The success of this project – from both a creative and technical standpoint – was a direct result of the trust and collaboration established between both teams right from the start.

As they say in Finland, kippis!

C1e7b23ed8b5f6e53415874ce414a3543dfd791e
Meta Image 1200x627
Amazon

Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

Read More
  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems
Black BoxBlack BoxBlack Box

Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
Untitled design
Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work

 2023

Says a Lot —

Latest

News — 

CampaignLive | Behavior as a prompt: Why AI’s ability to anticipate will change business forever

News — 

Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

News — 

Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

News — 

Figma Names Code and Theory as Launch Partner in New Service Partner Program

News — 

Scout by Sutter Health™ Launches an App Focused on Resilience Building for Youth and their ‘Champions’, Built by Code and Theory

News — 

Code and Theory Network Wins Six W3 Awards

News — 

Facing the Future: A Guide to AI and Design Transformation

News — 

Amazon Ads Debuts First Small Business-Targeted Campaign