LX.tv
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LX.tvCode and Theory designed and developed a highly-customized broadband Flash video destination for LX.tv, the self-proclaimed “ultimate guide to things that aren’t beneath you.” Built on Brightcove’s video player, LX.tv provides quick and easy access to video reviews for New York City and Los Angeles, organized by categories such as Fashion, Food, Nightlife, and Shopping.
Code and Theory designed a custom filtering system that enabled LX.tv visitors to sort and display content according to gender. An integrated email list kept visitors in touch with what’s happening in their area. Additional features included a localized weather RSS feed, a dynamic tag line, custom loading screens, and info panels, all of which created an enhanced and unique broadband Flash experience on LX.tv.