Code and Theory was approached by Hitachi via McCann World Wide to create a Flash site that would serve as a home for the Hitachi True Stories videos. Hitachi is a multinational consumer and industrial products company whose goal in this project was to express personal stories within the larger framework of a corporation. The True Stories videos are a series of short films depicting how various divisions within Hitachi integrate with communities and go about developing products from personal employee perspectives.
The project provided Code and Theory with a unique opportunity to create an elegant platform for displaying Hitachi’s content. The site immerses the visitor in the True Stories experience via a clean expansive design featuring striking photographs and videos. The design and interaction are clear and allow the user to navigate through the site smoothly.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
