NBC News

The Iconic Morning Show Becomes a Digital Lifestyle Destination

Over the course of a year, Code and Theory partnered with NBC News to reimagine Today.com as an all-day lifestyle destination. Through close collaboration, we worked to design and develop a site that's as fresh and exciting as the content it hosts.

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1

The Challenge

Today.com needed an elegant way to showcase both their original digital content and daily content from the Today show.

The Today show has a loyal fan base of viewers, so creating an experience that felt familiar to fans, but still brought differentiated content, was top of mind. Our strategy implemented product offerings, contests, and giveaways to drive conversion and bring these loyal TV viewers online.

2

The Solution

We established a clearer hierarchy on the site, improving ease of navigation. Along with engaging new hero treatments and way-finding design, we created a seamless cross-platform experience that opened new possibilities for editors and advertisers alike.

On August 10, 2018, Today.com went live with this fresh and invigorating look.

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E0553d0f08fea0afe56da7d6985729e9ef8cab7a

Evolving E-Commerce To Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Bustle Digital Group - Gawker

Gawker | Don't Call It A Comeback.

An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

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Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

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Spotify

Artists don't just make art. They make money too.

Building a bigger funnel to help artists grow on Spotify.

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College Board| Positioning The College Board As An Integrated Partner For Students

Transfiguring An Integrated Student, Parent And Educator Experience

<p><strong>Transfiguring An Integrated</strong> Student, Parent And Educator Experience</p>

Transfiguring an integrated student, parent and educator experience.

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<p><strong>Elevating The Site Experience</strong> For a Crypto Pioneer</p>

Elevating the site experience for a crypto pioneer.

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Coned Additional
ConEd

Building a future vision for Clean Energy in New York

ConEd tapped us as AOR to lead an integrated, purpose-driven marketing partnership to educate a multitude of audiences

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  • A new brand strategy that ties ConEd’s clean energy vision to its purpose
  • An integrated creative campaign to showcase ConEd’s clean energy vision to its customers
Award WebbyW3 0031Ad Age 0023

Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

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