NBC News

The Iconic Morning Show Becomes a Digital Lifestyle Destination

Over the course of a year, Code and Theory partnered with NBC News to reimagine Today.com as an all-day lifestyle destination. Through close collaboration, we worked to design and develop a site that's as fresh and exciting as the content it hosts.

1

The Challenge

Today.com needed an elegant way to showcase both their original digital content and daily content from the Today show.

The Today show has a loyal fan base of viewers, so creating an experience that felt familiar to fans, but still brought differentiated content, was top of mind. Our strategy implemented product offerings, contests, and giveaways to drive conversion and bring these loyal TV viewers online.

2

The Solution

We established a clearer hierarchy on the site, improving ease of navigation. Along with engaging new hero treatments and way-finding design, we created a seamless cross-platform experience that opened new possibilities for editors and advertisers alike.

On August 10, 2018, Today.com went live with this fresh and invigorating look.

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YETI

Plan Your Wildest Year Yet

Albertsons

Simplifying Grocery Shopping For Millions

Tipico

Succeeding on a Mission to Win Ohio

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico —

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

Challenging category conventions to create a differentiated connection with audiences
Speaking with Ohio sports fans the same way they speak to each other
Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Marriott Bonvoy —

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Mobile-First
Contextualized Conversion
Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Allspring —

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Improving workflow processes through enhanced user interface design
Clear and simple data visualizations for complex data sets
Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch