Hewlett Packard

The Vivienne Tam Virtual Catwalk

The Techno-fashion runway

Hewlett Packard sought to level up innovation in their partnership with fashion designer Vivienne Tam to create a unique and stunning piece of fashion technology. To fulfill the digital communications component, they asked us to develop an interactive experience that “made the computer personal again.” Technology has become so ubiquitous that it has become a fashion accessory.

We sought to pair technology with fashion in a way that engages the eyes and imagination while offering a personalized experience.

Technology as a Fashion Accessory

We developed an interactive site that invited consumers to immerse themselves in the runway experience. First, they upload a photo and choose their favorite outfits. The site then customizes the experience by placing the photo on runway models wearing the chosen clothes. Real-time live action video is rendered and played back as a runway experience.

Give Them Something to Talk About

When seemingly disparate industries collaborate, the results are striking. Vivienne Tam and HP, in partnership with us and Glam.com, wove a narrative tale of fashion and technology that was consumer-centric.

The product and campaign stirred bloggers, review sites, and large media outlets to investigate and comment on this innovation. Partnerships and the collaborative economy are increasingly led by digital shops like us.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module
Tipico

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

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  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

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<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

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Galleri

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Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

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Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

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Recognition

  • Code and Theory

    Webby Awards

    Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

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