Hewlett Packard

The Vivienne Tam Virtual Catwalk

The Techno-fashion runway

Hewlett Packard sought to level up innovation in their partnership with fashion designer Vivienne Tam to create a unique and stunning piece of fashion technology. To fulfill the digital communications component, they asked us to develop an interactive experience that “made the computer personal again.” Technology has become so ubiquitous that it has become a fashion accessory.

We sought to pair technology with fashion in a way that engages the eyes and imagination while offering a personalized experience.

Technology as a Fashion Accessory

We developed an interactive site that invited consumers to immerse themselves in the runway experience. First, they upload a photo and choose their favorite outfits. The site then customizes the experience by placing the photo on runway models wearing the chosen clothes. Real-time live action video is rendered and played back as a runway experience.

Give Them Something to Talk About

When seemingly disparate industries collaborate, the results are striking. Vivienne Tam and HP, in partnership with us and Glam.com, wove a narrative tale of fashion and technology that was consumer-centric.

The product and campaign stirred bloggers, review sites, and large media outlets to investigate and comment on this innovation. Partnerships and the collaborative economy are increasingly led by digital shops like us.

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Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

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  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
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    Innovation by Design

    Design Company of the Year
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    Ad Age

    Agency A-List
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Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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