Rockwell

Rockwell Group

What if a company’s website could completely immerse you in its stories? What if its stories were the stage?

That was the guiding principle behind the new responsive website for Rockwell Group, one of the most influential architectural design groups in the world.

More than just a new digital platform to showcase its work, the new rockwellgroup.com invites users to explore the firm’s 30-year history in design, and allows its employees more flexibility than ever to share its creative process—from ideation to execution.

Code and Theory was an ideal collaborator to help us develop a framework for an editorially-driven, content-rich digital experience.
David Rockwell | Founder and President of Rockwell Group

Rockwell Group has designed everything from restaurants, to hotels, to playgrounds, to theaters, to grills.

At the very start of the engagement, Rockwell Group and our Code and Theory team recognized that the firm’s diverse offerings did not fit neatly into defined categories. It didn’t make sense to limit them to a traditional navigation and content structure.

We set out to build a site that encouraged endless discovery.

A9aeda1931a399b7541b58d6da723807e9084ce5

01

A Cabinet of Curiosities

This special section allows Rockwell Group endless flexibility to showcase its breadth of services and insights in a non-linear way. It acts as a playground of sorts, where Rockwell Group can explore different themes around their core beliefs, thought starters, or points of interest.

rockwell

02

An Elegant Search

Visitors to Rockwell Group’s website either know exactly what they’re looking for, or are looking for inspiration. It’s why the new content structure and navigation in the “What We Make” section was designed to be a much more intuitive and easy way to help anyone find what they’re looking for, or discover new projects or ideas that they might not have considered.

rockwell

03

An End That’s Really Just the Beginning

A “transporter” feature is integrated throughout the website, which allows users to continuously scroll right into another project, curiosity, or section page.

The project pages on the new rockwellgroup.com focus on the rich story of the space, from the very beginning to the very end.

The Beginning

Rather than start with a straightforward task or challenge, most project stories start with a high-level question to set the stage. For example: "What if your environment transformed with every step?" or "What if a restaurant could vanish at a moment’s notice?"

The Middle

Every story is meant to surprise and delight the reader with a narrative that is highly-immersive and engaging. Each piece of the website represents the user unwrapping and unfolding each story as he or she browses through. The point was to envelop users in every moment of the project from beginning to end, and encourage them to complete each journey.

The End

To Rockwell Group, the completion of any project is just the beginning of its life. To celebrate this rich afterlife, we incorporated modules like social media—which can pull in content from Instagram and Twitter to expose users to how the space is being used over time. It also feeds in news articles and announcements.

For both Rockwell Group and our Code and Theory team, designing the new rockwellgroup.com was as much a creative exercise in the importance of storytelling in business, as it was about the ever-increasing overlap of digital and spatial design.

Like every Rockwell Group-designed space, there is an underlying intelligence to every section of the website.

It’s a website that acknowledges that spaces and ideas are living, breathing things, and celebrates them in a unique way. The site has already ignited a whole new way for Rockwell Group to talk about the work they do, and the impact it has on the world.

Continue toThe Things We MakeProject

Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

Pool
CNN

Reimagining the CNN Magic Wall

Midterm elections 2018

Read More
  • One of the most critical, hotly contested, and highly watched midterm elections ever
  • Modernized a 10-year-old product with a new look & feel and enhanced core feature set
  • Rebuilt the technology from the ground up, focusing on data security and performance

Hours of on-air use for 2018 Midterms

13

A Bold Vision for Healthcare

From patient-centric products to back-end systems for providers, we’re reimagining how healthcare is experienced.

Digital Media. Redefined.

Sky Italia Floating 2

Sky Italia | A Modern Digital Experience for the Italian Media Platform

BDG Floating
Bustle Digital Group

Modern Storytelling for Bustle Digital Group

Over six years, we invented new media platforms and reinvigorated classics—all with unparalleled design paradigms.

Read More
  • Bold creative identities
  • Flexible and scalable design systems
  • Customizable card formats and interactive storytelling

Cultivating Community in Education & Government

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

Shifting the Digital Fashion Paradigm

Vouge Fv2

Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

Disrupting the Digital Sports Landscape

We do it for the love of the game—pioneering forward-thinking experiences for sports fans of every stripe.

Ad Age 0023Ad Age 0023Digiday1 0039

Recognition

  • Code and Theory

    Ad Age

    2020 Agency A-List
    Award Adage
  • Code and Theory

    Ad Age

    2020 Best Places to Work
    Award Adage
  • Code and Theory

    DIGIDAY

    2019 Creative Agency of the Year
    Award Digiday

All Work

Standard Rivian

Rivian | Launching the World's First Electric Adventure Vehicle

Screen Shot 2020 04 29 at 12 08 36 PM

Theodore Roosevelt Presidential Library | Defining the New Digital Museum Experience

NYCEDC Sv2

NYCEDC | A New Hub for New Yorkers to Grow Their Business

Standard Car Spotting

MotorTrend | A Gaming App Experience for Car Connoisseurs

Standard NBC News v4

NBC News | Launching Three News Verticals for the Media Giant

Newtjmoverlay

The Jewish Museum | Bridging the Museum's Physical and Digital Experiences

Mailchimp bythebooks standard

Mailchimp | A Digital Platform for Emerging Writers and Creators

MIT Sloan S

MIT Sloan School of Management | Crafting a Platform for Ideas Made to Matter

Pulped S

Pulped | Providing Provocative, Alternative and Irreverent Video Content

United Tech Sv2

United Technologies | Uniting a Quarter Million Employees Under One Platform

Standard nuveen v2

Nuveen | Giving an Age-Old Investment Behemoth New Digital Prowess

USCC S v2

U.S. Chamber of Commerce | A Brand and Platform for Small Business Partnerships

Sunbrella s

Sunbrella | Redefining the Digital Textile Space

Coindesk Sv3

CoinDesk | Relaunching a Pillar of the Blockchain Community

Axe S

Axe | An Iconic Men's Grooming Brand Known for Bold Marketing

Mccard

Mailchimp | Launching the New Digital Home for Tomorrow's Filmmakers

Xrxstandard

Xerox | Making Now Work: A New Campaign for a New Time

Nylon Standard

Nylon | Re-introducing an Iconic Publishing Brand

Input Standard

Input | A Brand New Destination About Technology in Our Lives

Dignity Health S

Dignity Health | Delivering a Best-In-Class Digital Experience

Skystandard

Sky Italia | A Modern Digital Experience for the Italian Media Platform

Terraton S v3

Indigo AG | Adopting Regenerative Practices with the Terraton Initiative

Bustle Standard Overlay

Bustle Digital Group | Modern Storytelling for Bustle Digital Group

Tegna CMS S

TEGNA | Creating a Centralized CMS for 39 Local News Stations

Facebook JP S

Facebook | Digital Tools to Revive and Inspire the Journalism Industry

Standard Nasdaq2

Nasdaq MarketSite | Nasdaq's Global HQ in NYC Gets a Pervasive Digital Infusion

NBC News Sv2

NBC News | A New Experience for Digital News

JPM Sv2

J.P. Morgan | Powering the Financial Leader's Acquisition Engine

Standard Euro Sport v2

Eurosport | Bringing Live Sports to the Palm of Your Hand

Standard MONCLER

Moncler | Bridging the Audience Gap with Moncler

Standard CNN Magic Wall

CNN | Understanding American Elections, One Visualization at a Time

The New Center Sv2

The New Center | A New Home Devoted to Saving the American Political Discourse

NBC Sports S

NBC Sports | Going Local: An NBC Sports App to Connect Fans and Home Teams

NY Life Sv2

New York Life | What 170 Years of Success Looks Like for Today's Evolving World

MCM Standard

MCM | Using Data to Empower an Iconic Luxury Brand for Growth

Standard NBC Today

NBC News | NBC's Iconic Morning Show Becomes a Digital Lifestyle Destination

Standard d10 X2

Citi Ventures | A Mobile Banking Service for a New Generation

Standard One night1

One Night | An App Experience Fit for One Night of Spontaneity

Standard Xfinity Mobile 4

Xfinity Mobile | Launching Comcast's Category-Breaking Mobile Service

Standard Outline v2

The Outline | The First Modern Mutation in Digital Publishing

Standard Ability Lab 3oo

Shirley Ryan AbilityLab | A Digital Platform Transforming the Medical Field

Standard CFRIII

The Council on Foreign Relations | Modernizing the Digital Presence of a Storied Institution

ABA S

American Bar Association | Modernizing One of the World's Largest Professional Organizations

Quest D S

Quest Diagnostics | Reinventing the Quest Digital Patient Experience

Standardc40 ok

C40 Cities Finance Facility | A Platform Built for a More Sustainable Future

Standard Stay Tuned1000

NBC News | Designing Snapchat's First Daily-News Program

Standard Fine Arts Museum ok

Fine Arts Museums of San Francisco | A Modern Identity System Uniting Two Eclectic Museums

Standard HRBLOCK

H&R Block | Block Advisors, a Financial Planning Service Built Around You

Standard Com AR Tsv2

Communication Arts | A New Era for the Iconic Inspirational Hub

Block Advisor Standard

Burger King | Introducing Grilled Dogs with Snoop Dogg

Standard WWE2

WWE | Building a Content Platform for Heavy Lifting

IRC Standard

International Rescue Committee | A Responsive Site for the World's First Responders

Standard Hearst Live

HearstLive | The World From a Hearst Point of View

Standard RIO v2

NBC | 16 Days With the World's Biggest Website

AMEX S

American Express | Turning an Acquisition Journey into a Bento Box

Standard Scene comp

The Scene | Introducing The Scene, Conde Nast's Ultimate Content Platform

Standard Guardian Labs2

The Guardian | A Native Platform for One of the World's Most Iconic Publishers

4 SQ S

Foursquare | Visualizing Data for the Platform's Pinpoint Ad Product

Consumer Reports S

Consumer Reports | Turning a Transactional Brand into a Shared Lifestyle Community

Standard thetruthv2

The Truth | Rebuilding a Revolutionary Brand for Modern Times

Standard Comcast 2

Comcast Corporate | From Corporate to Modern: Comcast's Brand New Platform

Standard GP2

Guggenheim Partners | A United Digital Vision for an Innovative Investment Manager

Standard Huffington Post 2

The Huffington Post | A Redesign for the 10th Anniversary

Standard BBC News v3

BBC News | Finite News Optimized for the Video Generation

Brand USA Sv2

Brand USA | Amplifying the USA as an International Travel Destination

Standard HR Expat2

H&R Block | A New Tax Offering for Expats

Standard Biz

Bloomberg | Creating a Smarter, Faster Bloomberg.com

Standard Motel Six

G6 Hospitality | A New, Reliable and Efficient Motel6.com

Standard Vanity Fair ok

Vanity Fair | Transforming a Summit Site into a Responsive, Flexible Destination

Standard NY Gov 2

NY.gov | A New Online Presence for New York State

Standard NY Senate 2

New York State Senate | A Digital Platform for Transparency, Engagement and Communication

Standard Vogue 2015

Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

Standard Hearst Corporate

Hearst | Creating a Differentiated Yet Useful Site Experience

Standard Bloomberg Politics 2

Bloomberg | A Completely Original Take on Political Coverage

Standard GQ France2

Condé Nast | Distinguishing GQ France as a Leading Lifestyle Voice for French Men

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions

Continue toSays a LotThe Things We Make

Says a Lot —

Latest

Amy Carvajal
News — 

Little Black Book | 5 Minutes With... Amy Carvajal

Pgimstandard2
News — 

Campaign US | PGIM to Launch 8 Sites

Comm Arts Thumbnail
News — 

Communication Arts Names C&T Health Webpick of the Week

black-background.jpg

How to Design for the Unknown by Alex Mamorsky

DECODE Square Logo 4 nocode
News — 

Digiday | C&T Launches Thought Leadership Publication, Decode

Mediapoststandard
News — 

MediaPost | C&T and Scout Form Code and Theory Health

Codehealth pressasset
News — 

MM&M | Corporate Siblings C&T and Scout Health Join Forces

C Thealthstandard
Press — 

C&T Accelerates Innovation with Code and Theory Health

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions