Condé Nast

Founded in 1892, Vogue is the definitive reference for what is “in style.” But with a site that primarily served as a customer relations site to sell print subscriptions, they were in need of a makeover.

Working closely with the Vogue team, and under the astute eye of Anna Wintour herself, we set out to create an experience that leveraged Vogue’s authority as an arbiter of taste, with an equally glamorous aesthetic.

From a content strategy perspective, we advised Vogue to leverage its position as a tastemaker to create differentiation from properties such as, which were covering designers exhaustively. Instead, the new collections vertical offered a curated look at the season’s most talked-about looks.

Behind the scenes, the new experience is powered by a custom CMS, which is tailored to the way Vogue’s editorial staff publishes content. By working closely with the Vogue team to understand their workflow and existing pain points, we created a back-end experience that allowed them to efficiently maintain the new experience without a significant increase in staff resources.


The redesigned creates a feeling of exclusive access with vivid full-screen photos, combined with rich, contextual sponsorships that are closely aligned with Vogue’s position as a prestige brand.

As a result, traffic to the site is up more than 500%, with some of the highest engagement levels in the space. Upon its launch, the site received numerous awards including multiple Webbys, and has set the standard for what a luxury fashion publishing experience should be.

Evolving E-Commerce To Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Gawker 2
Bustle Digital Group - Gawker

Gawker | Don't Call It A Comeback.

An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

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Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Spotify Feature

Artists don't just make art. They make money too.

Building a bigger funnel to help artists grow on Spotify.

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College Board| Positioning The College Board As An Integrated Partner For Students

Transfiguring An Integrated Student, Parent And Educator Experience

<p><strong>Transfiguring An Integrated</strong> Student, Parent And Educator Experience</p>

Transfiguring an integrated student, parent and educator experience.

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Rally| Elevating The Site Experience For A Crypto Pioneer

Elevating The Site Experience For a Crypto Pioneer

<p><strong>Elevating The Site Experience</strong> For a Crypto Pioneer</p>

Elevating the site experience for a crypto pioneer.

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Coned Additional

Building a future vision for Clean Energy in New York

ConEd tapped us as AOR to lead an integrated, purpose-driven marketing partnership to educate a multitude of audiences

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  • A new brand strategy that ties ConEd’s clean energy vision to its purpose
  • An integrated creative campaign to showcase ConEd’s clean energy vision to its customers
Award WebbyW3 0031Ad Age 0023


  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

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