Condé Nast

Vogue.com

Founded in 1892, Vogue is the definitive reference for what is “in style.” But with a site that primarily served as a customer relations site to sell print subscriptions, they were in need of a makeover.

Working closely with the Vogue team, and under the astute eye of Anna Wintour herself, we set out to create an experience that leveraged Vogue’s authority as an arbiter of taste, with an equally glamorous aesthetic.

From a content strategy perspective, we advised Vogue to leverage its position as a tastemaker to create differentiation from properties such as style.com, which were covering designers exhaustively. Instead, the new collections vertical offered a curated look at the season’s most talked-about looks.

Behind the scenes, the new Vogue.com experience is powered by a custom CMS, which is tailored to the way Vogue’s editorial staff publishes content. By working closely with the Vogue team to understand their workflow and existing pain points, we created a back-end experience that allowed them to efficiently maintain the new experience without a significant increase in staff resources.

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The redesigned Vogue.com creates a feeling of exclusive access with vivid full-screen photos, combined with rich, contextual sponsorships that are closely aligned with Vogue’s position as a prestige brand.

As a result, traffic to the site is up more than 500%, with some of the highest engagement levels in the space. Upon its launch, the site received numerous awards including multiple Webbys, and has set the standard for what a luxury fashion publishing experience should be.

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The Ritz-Carlton

Redefining the Legacy of Luxury for a Powerhouse in Hospitality

The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.

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  • Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
  • Created a guest-centric site structure to facilitate booking, content exploration and discovery.
  • Strategy, design and launch in under one year.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module
Tipico

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

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  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

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Galleri| Introducing a Revolutionary Medical Feat to the Market

Galleri

<p>Galleri</p>

Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

Says a Lot —

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Code and Theory Network Wins Six W3 Awards

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Amazon Ads Debuts First Small Business-Targeted Campaign

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