Berlin Cameron United, a member of WPP's advertising network, approached Code and Theory to develop a flash-based site to showcase the eight agencies that comprise its global micro-network.
Code and Theory was tasked with building a site that would imaginatively communicate the profile of each agency. Working within the limitations of an XML-based site and knowing that the site would require manual updates, Code and Theory developed a pre-defined template that could easily be applied to each agency.
In brainstorming ways to make the site engaging, Code and Theory chose to leverage the network's mission statement: the ability to harness the creativity of diverse cultures by being the best-in-class in each of their local markets. Code and Theory incorporated a live feed that would pull in each agency's local time and weather. Combining this with city imagery, Code and Theory was able to create a "global world" experience for the user. When viewing each agency's profile, the user is transported to the location to visualize the city through the use of flash animations that show the sun setting, thunder, and lightning, etc.
Code and Theory was involved throughout the entire process—from ideation, information architecture, and visual design to development and deployment.