Webbys

The Webby Awards

An inspiring new digital home for the arbiters of the best on the web.

When The Webby Awards approached Code and Theory to design its new website, we immediately recognized the magnitude of our task: create a home to showcase the most brilliant work on the web, and capture every visitor’s imagination.

We welcomed the opportunity to set a new standard for The Webbys and help redefine what the digital presence of the web's leading international awards show should be.

"Transforming our Internet presence with the visionaries at Code and Theory has allowed us to create a new home for the legacy of past Webby winners to live on, inspiring creativity and innovation in the people who view their work."
David-Michel Davies | Executive Director, The Webby Awards

1

Editorial Flexibility

The new modular design system gives The Webby Awards staff enormous editorial freedom to tell the evolving story of the internet.

Flexibility was a key design element for an institution that changes focus seasonally, depending on the current cycle in the awards calendar. We intentionally made it seamless for the Webbys team to change the layout and structure of their homepage in order to surface and highlight the most important information during any particular time of the year.

2

Deeper Storytelling

The Webby Awards has earned the distinct reputation as the official arbiter of the best of the web.

They have built an incredibly extensive archive of the internet’s history, culture and curiosities, so it only made sense to create better tools to share each of these stories in a much more engaging way.

The new site allows staff to draw upon an extensive toolbox to create and share articles, and engage in storytelling at a deeper level. For example, staff editors can tap into existing packages of content and easily reuse them on other parts of the site.

New modules enable a broader capacity for small, medium or full-width images, and galleries, video, and pull quotes—all of which help users engage with content more intimately, and draw them deeper into a well of inspiration and creativity.

3

Simple and Accessible Design

We intentionally designed a website that would appeal to The Webby Awards' broad audience, and not just to other designers.

We strived to make the design easy to scan and read. We focused on typography and design simplicity over textures and graphical elements as a way to let the Webby winners shine.

The result is a grid that is quirky and unique, but not exclusive. It's equal parts playful and serious. It respects the prestige of The Webby Awards while offering an element of fun across the entire experience.

It allows for work on the web to shine through while still representing the power of the medium itself.

Screenshot 2023 09 29 at 3 51 52 PM
The Ritz-Carlton

Redefining the Legacy of Luxury for a Powerhouse in Hospitality

The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.

Read More
  • Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
  • Created a guest-centric site structure to facilitate booking, content exploration and discovery.
  • Strategy, design and launch in under one year.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module
Tipico

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

Read More
  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Untitled design
Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

Read More
Galleri| Introducing a Revolutionary Medical Feat to the Market

Galleri

<p>Galleri</p>

Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

Read More
Black BoxBlack BoxBlack Box

Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

Says a Lot —

Latest

News — 

Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

News — 

Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

News — 

Figma Names Code and Theory as Launch Partner in New Service Partner Program

News — 

Scout by Sutter Health™ Launches an App Focused on Resilience Building for Youth and their ‘Champions’, Built by Code and Theory

News — 

Code and Theory Network Wins Six W3 Awards

News — 

Facing the Future: A Guide to AI and Design Transformation

News — 

Amazon Ads Debuts First Small Business-Targeted Campaign

News — 

YETI Wins Fast Company Innovation By Design Award for Marketing